Senior Manager, Customer Marketing & Expansion

Curve Dental provides award-winning software and high-level customer support to dental practices. Our platform helps dentists manage patient scheduling, billing, imaging, and record keeping. We are committed to fostering a work environment where employees feel safe, appreciated, and valued for their contributions.

About the role

Curve Dental is seeking a strategic, creative, and commercially minded Senior Manager of Customer Marketing & Expansion to strengthen customer relationships throughout their journey—from onboarding and adoption to expansion and advocacy. You will develop programs that maximize customer value, introduce new solutions, and drive measurable growth. This role partners closely with Customer Success, Sales, Product, and Marketing teams to uncover customer needs and translate them into targeted campaigns. While the primary focus will be Curve Dental, you will also support initiatives across our broader portfolio of dental technology brands.

Responsibilities

• Own customer marketing strategy and programs supporting engagement, product adoption, retention, cross-sell, upsell, and advocacy.
• Develop segmented campaigns across key customer journey moments, including onboarding, adoption, renewal, expansion, referral, and advocacy.
• Build an integrated customer communications calendar across products, audiences, and channels.
• Translate customer insights, adoption gaps, and business priorities into clear campaign strategies, messaging, offers, and success measures.
• Lead campaigns that help customers discover and adopt relevant products, features, integrations, services, and add-on solutions.
• Partner with Customer Success, Sales, and Product teams to identify priority segments, lifecycle triggers, and expansion opportunities.
• Develop targeted emails, newsletters, webinars, landing pages, promotions, and enablement materials that demonstrate value and inspire action.
• Create programs to re-engage underutilizing customers and help them realize greater value from their investment.
• Strengthen customer advocacy through referrals, reviews, testimonials, case studies, and event participation.
• Make complex products and capabilities clear, relevant, and persuasive through compelling communications.
• Write and edit communications for email, web, events, product launches, lifecycle campaigns, and customer stories.
• Adapt messaging, proof points, and calls to action for different audiences, products, lifecycle stages, and objectives.
• Equip customer-facing teams with messaging, talk tracks, and campaign resources to support adoption and expansion conversations.
• Maintain high standards of clarity, consistency, accuracy, and brand quality.
• Establish goals and KPIs to measure performance across engagement, adoption, retention, expansion, advocacy, and revenue.
• Use customer, behavioral, and campaign data to improve segmentation, messaging, timing, channels, and offers.
• Share clear campaign recaps with results, insights, and recommended next steps.
• Improve workflows, templates, automation, and cross-functional visibility as the function grows.
• Leverage HubSpot, Salesforce, reporting platforms, project management tools, and generative AI to increase personalization, efficiency, and effectiveness.
• Provide clear direction to designers, agencies, contractors, and other contributors as needed.

Requirements

• 7+ years of progressive experience in customer marketing, lifecycle marketing, customer expansion, integrated marketing, product marketing, or demand generation.
• Demonstrated success building programs that support adoption, retention, cross-sell, upsell, advocacy, or customer lifetime value.
• Exceptional writing, messaging, editing, and campaign-development skills.
• Strong integrated campaign experience across email, content, webinars, landing pages, in-product communications, events, and sales enablement.
• Proven ability to lead complex, cross-functional initiatives from strategy through execution and measurement.
• Experience using customer and campaign data to develop segments, identify opportunities, and improve performance.
• Familiarity with platforms such as HubSpot, Salesforce, marketing automation tools, project management systems, and reporting dashboards.
• Strong creative judgment and the ability to provide clear direction on messaging, design, and campaign assets.
• A proactive, collaborative working style with the ability to bring structure and momentum to evolving priorities.
• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent professional experience.
• Experience in B2B SaaS, healthcare or dental technology, fintech, payments, or another recurring-revenue environment is preferred.
• Familiarity with product-usage data, lifecycle triggers, customer success platforms, generative AI, or agency and contractor management is a plus.

What Success Looks Like

In your first year, you will establish a clear customer marketing and expansion strategy, launch targeted programs that improve adoption and customer growth, strengthen customer advocacy, and create a more connected, scalable partnership across Marketing, Customer Success, Sales, and Product. Most importantly, you will help us communicate with customers in ways that feel relevant and valuable—strengthening their relationship with Curve while creating meaningful opportunities for growth.