Senior Manager - Customer Growth Marketing

Key Responsibilities

• Collaborate with the Director of Growth Marketing to align campaign plans with vertical GTM plans, program strategies, and pipeline goals.
• Work with product marketing and content marketing to develop tailored messaging, content, and solution offers.
• Build integrated campaign strategies, schedule, and reporting across channels such as email, paid social, display, SEM, SEO, content syndication, nurture flows, and webinars.
• Partner with digital marketing and media teams to manage paid acquisition efforts and ensure targeted reach into ICP audiences and accounts.
• Work with digital marketing to monitor campaign performance in real-time and continuously improve tactics through A/B testing, audience segmentation, and optimization.
• Manage ongoing operations of campaign and content delivery schedules, channel mix, channel performance improvements, journey management, and budget.
• Work closely with sales and lead management teams to enable effective follow-up, qualification, and conversion strategies.
• Track, report, and analyze campaign performance against KPIs such as MQLs, SALs, cost per lead, and pipeline contribution.

Requirements

• Over 8 years of B2B marketing experience with a focus on campaign management, demand generation, or growth marketing.
• Experience planning and executing lead generation campaigns targeting expansion in existing customers in a B2B context.
• Strong understanding of digital marketing channels and campaign performance metrics.
• Familiarity with marketing and sales tech stacks (e.g., Pardot, Salesforce, LinkedIn Ads, Google Ads, Intent data platforms etc.).
• Ability to develop campaign briefs, manage creative assets, and coordinate across internal and external teams.
• Excellent project management, communication and organizational skills with strong attention to detail.
• Data-driven mindset with experience analyzing performance data to inform decisions.
• Experience working in cross-functional, global, or matrixed environments is a plus.

Preferred Qualifications

• Experience in audience-focused B2B campaigns within the energy and utilities spaces.
• Knowledge of funnel metrics and pipeline acceleration tactics.
• Bachelor’s degree in Marketing, Business, Communications, or related field.