Senior Manager - Customer Growth Direct Marketing

Responsibilities

• Develop, manage, evaluate, and optimize email and direct mail communications for card treatments (Employee Card & Upgrade) to drive engagement and incremental revenue
• Lead treatment/channel forecasting and results analysis; optimize channels and flex plans as needed to meet investment and performance objectives
• Lead a team of 2 Senior Analysts
• Continue to evolve how we market in email and direct mail, leveraging new technologies, personalization, and more
• Develop test and learn curriculum to drive growth through targeted initiatives
• Collaborate closely with Marketing Strategy, Product Management and Risk partners on segmentation, targeting, and pricing as well as to understand portfolio strategies and customer behavior to identify and address opportunities to support and grow the program
• Lead two high performing direct reports who will lead marketing execution

Requirements

• Minimum Qualifications: 3-5 years of experience within marketing, product, strategy, or a function with transferrable skills
• Data driven strategic thinker with a growth mindset and track record of developing customer first marketing strategies that deliver results
• Results driver with exceptional sense of accountability and ownership
• Self-starter with strong problem-solving skills who can work independently, as well as within a team
• Superior relationship management skills, with the ability to influence partners both across and upwards
• Robust analytical skills that translates data into insights
• Solution-oriented mindset
• Clear and articulate communicator, with ability to tailor messages to different audiences
• Strong project management skills: ability to manage multiple projects with a heavy focus on attention to detail and meeting tight timelines
• Positive energy and enthusiasm with a “can-do” attitude

Qualifications

• Preferred Qualifications: Digital and/or Direct Mail expertise preferred, but not required

Benefits

At American Express, we offer a competitive base salary, bonus incentives, a 6% company match on retirement savings plan, free financial coaching and financial well-being support, comprehensive medical, dental, vision, life insurance, and disability benefits, a flexible working model with hybrid, onsite or virtual arrangements depending on role and business need, 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy, free access to global on-site wellness centers staffed with nurses and doctors (depending on location), free and confidential counseling support through our Healthy Minds program, career development and training opportunities, and a supportive culture that backs our colleagues with the support they need to thrive, professionally and personally.

Pay

The below represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

Schedule

Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.