Senior Manager, Customer Comm & Priv Prog Liaison

At Hyundai, we’ve rethought our business and created cars that combine performance, quality, design and innovation into a complete package. We understand you're not just building a career – you're building a life. We believe in our people and realize that our success is a direct result of our commitment in offering great opportunities for your career.

About the Role

The Sr. Manager, Customer Communication & Privacy Program Liaison is a leadership position responsible for:

• Ensuring enterprise-wide customer communication touchpoints are aligned, consistent with customer communication preferences, and meet regulatory requirements.
• Maximizing the use of quality customer data to achieve business objectives across the enterprise.
• Supporting the Privacy Office in its modernization and scale-up initiatives, and execution of privacy strategies and programs.

Responsibilities

• Lead customer communication alignment across the enterprise to enhance customer experience, acquisition, retention, and profitability.
• Promote and manage customer communication alignment tools, including Customer Communication Touchpoint Maps, Customer Touchpoint Management Guide, and Customer Communication Suppression Guide.
• Implement and maintain processes for regularly updating communication touchpoint and suppression management resources.
• Maintain knowledge of enterprise communication programs and collaborate with business units and the Privacy Office to redesign the customer preference center.
• Leverage DCM Enterprise Biweekly workshops to address customer communication and operational challenges.
• Serve as business owner and subject matter expert for the customer mastered database (CVA), driving enhancements in data quality, processing rules, modernization, and operational stability.
• Oversee the PriSMA process by identifying data needs, guiding data usage, supporting Privacy Office assessments, coordinating data fulfillment, and inventorying new customer touchpoints.
• Advocate for data-driven decision making, provide guidance on customer data usage, improve business understanding of available data assets, and oversee permissible use of third-party data.
• Partner with the Privacy Office to develop privacy strategies, compliance programs, and governance processes, including CPRM, TCPA, GLBA, affiliate data sharing, and digital tracking technologies.
• Manage cookie consent platform operations and collaborate on privacy modernization initiatives and replacement of privacy management systems.
• Provide strategic and tactical consulting on customer data, communication touchpoints, privacy, and compliance programs.
• Drive innovation through GenAI adoption and support strategic initiatives including digital sales processes, Global One App, and co-branded credit card programs.
• Contribute to budget planning, tracking, reconciliation, vendor contract management, and invoicing activities.
• Supervise team members, provide coaching and cross-training, collaborate with key stakeholders, complete ad hoc assignments, and exercise manager-level employment decision-making authority.

Requirements

• Relevant bachelor’s degree required; advanced degree a plus.
• Eight or more years of relevant professional experience.
• Five or more years of database marketing and customer journey experience.
• Five or more years of customer data and communication regulatory compliance experience.
• Automotive or automotive-adjacent experience a plus.
• Prior supervisory experience preferred.

Skills

• Interpersonal relationship building.
• Influence without authority.
• Planning and prioritization.
• Strong time management.
• Critical and analytical thinking.
• Effective in extremely fast-paced and lean organizations.
• Ability and passion to learn quickly.
• Strong communication skills (written, oral, visual).
• Leadership and strong ownership of desired business results.
• Proficient computer and software skills (Word, Excel, PowerPoint, Visio).

Benefits

• Monthly Hyundai/Genesis vehicle lease allowance (including insurance and maintenance).
• Holiday Pay – the company shuts down with pay between Christmas and New Year’s.
• Medical, dental, and vision insurance for you and your family, with employer contributions to Health Savings Accounts.
• 401(k) retirement plan with Employer Match.
• Additional 401(k) Employer Enhanced Contribution program – eligible after 1 year of employment.
• Vacation and sick time off.
• Employer-paid basic life and disability coverage, including Paid-Family Leave.
• Mental health, wellbeing, and employee assistance program.
• Health advocate support.
• Education Reimbursement program: Up to $5,250 per year for employees seeking higher education degrees.
• External Training and Development Programs.

Pay

Compensation Range: $139,400.00 - $188,600.00 annual base salary.

Schedule

Normal office duties. Some travel required, including overnight travel as necessary.