Senior Manager, Corporate Public Relations
About the Role
Cvent is seeking a high-impact Senior Manager, Corporate Public Relations to join our growing Corporate Communications team. This newly created role will directly shape how Cvent engages with the media and analyst communities that influence our industry’s narrative. You will own the day-to-day execution of all PR, awards, and media relations activity—including narrative development, product launch communications, and executive thought leadership—while supporting and enabling our US and European PR agencies. Additionally, you will support and evolve Cvent’s analyst relations program to ensure consistent visibility with key analysts.
As part of the core Corporate Marketing function, you will bring the overall communications strategy to life, working cross-functionally with teams such as Marketing, Technology/IT, Sales, and Client Services. You will craft compelling media narratives, prepare executives for briefings, manage agency relationships, and maintain Cvent’s corporate messaging and key statistics.
Responsibilities
- Public Relations & Media Relations:
- Own the execution of Cvent’s PR strategy across company announcements, product news, thought leadership, event coverage, executive visibility, and industry storylines.
- Serve as the primary day-to-day manager for Cvent’s US and European PR agencies, driving accountability, setting priorities, and measuring outcomes.
- Direct agency efforts to build and maintain relationships with key journalists, editors, and contacts across technology, B2B, events, and business press.
- Draft and edit press releases, bylines, op-eds, briefing materials, media FAQs, and spokesperson talking points.
- Manage Cvent’s corporate awards program, identifying opportunities, coordinating submissions, and tracking recognition.
- Collaborate with cross-functional teams to identify newsworthy moments and translate business milestones into compelling earned media opportunities.
- Track media coverage, report on outcomes, and optimize agency performance and press outreach effectiveness.
- Support crisis communications preparation and execution as needed.
- Serve as the primary Corporate Communications point of contact for Cvent’s India-based PR team, providing direction and oversight for APAC and MEA coverage.
- Analyst Relations:
- Support Cvent’s analyst relations program, deepening engagement with top analysts at firms including Forrester, IDC, Gartner, and others.
- Develop and execute a proactive analyst engagement calendar to ensure consistent briefings and influence.
- Track analyst coverage, rankings, and report participation; flag opportunities for Cvent’s inclusion in relevant evaluations.
- Partner with Product Marketing to align AR messaging with product strategy and competitive positioning.
- Corporate Messaging, Executive Support, and Investor Relations:
- Own and maintain Cvent’s library of corporate statistics, key proof points, and boilerplate messaging.
- Provide support for executive keynote preparation, including narrative development, slide messaging, and speaker prep.
- Assist with quarterly town hall materials, internal leadership announcements, and other executive communications.
- Serve as a writing partner for senior leaders on external-facing content, including speeches, op-eds, and contributed articles.
- Support the preparation of earnings scripts, CEO and executive talking points, and Board meeting communications.
Requirements
- 10+ years of progressive communications experience spanning agency and in-house roles, with deep expertise in media relations, PR strategy, and executive communications.
- Hands-on experience owning or co-owning analyst relations programs, including direct engagement with major firms.
- Proven ability to manage and drive accountability from external PR agencies, including both US and international teams.
- Exceptional writing and editing skills across multiple formats: press releases, executive talking points, bylines, briefing documents, media pitches, earnings scripts, and Board materials.
- Experience supporting executive and investor relations communications, including All Hands, earnings scripts, CEO messaging, and Board-level preparation.
- Collaborative, cross-functional working style with the ability to partner with Technology/IT, Marketing, Sales, CS, Legal, and Finance teams.
- Results-driven mindset with a focus on tracking metrics, reporting outcomes, and optimizing programs.
- Comfort operating with speed and precision in a high-accountability, fast-moving environment.
- Familiarity with PR software, media monitoring tools, and analyst tracking/management platforms.
- Background in B2B technology or SaaS is strongly preferred; events technology experience is a bonus.
Preferred Qualifications
- Experience at a public company, including working with Investor Relations or supporting earnings-related communications.
- Multilingual communication capabilities or experience managing European media markets.
- Previous experience at or closely with a major technology industry analyst firm.
About Cvent
Cvent is a leading meetings, events, and hospitality technology provider with more than 5,500 employees and ~30,000 customers worldwide, including 60% of the Fortune 500. Founded in 1999, Cvent delivers a comprehensive event marketing and management platform and offers software solutions to hotels, venues, and destinations to grow their group and corporate travel business. Our technology powers millions of events globally, transforming the industry through innovative solutions that enhance human connection.
At Cvent, AI is integral to our DNA. We value professionals who thoughtfully integrate AI into their work, combining human judgment and creativity with technology to drive innovation. If you are eager to evolve alongside AI, experiment boldly, and shape best practices for AI-augmented work, you’ll thrive here.