Senior Manager, Content Marketing
FTI Consulting · New York, NY · 5 days ago
Marketing$106k/yrFull-time
About the role
The Senior Manager, Content Marketing will be a core member of the Forensic & Litigation Consulting (FLC) Marketing team, responsible for translating practitioner experience, expertise and business priorities into clear, compelling and commercially relevant content.
Responsibilities
- Interview practitioners and translate complex experience and expertise into accessible, client-focused thought leadership.
- Develop articles, executive perspectives, campaign content, event-related materials, case studies and other market-facing assets.
- Partner with FLC editorial leadership and the Corporate Editorial function on content strategy, editorial planning, quality standards and firmwide/cross segment and regional opportunities.
- Collaborate with product marketing leads to connect content activity to FLC’s priority growth areas and campaigns.
- Collaborate with Corporate Editorial colleagues to identify opportunities to elevate FLC perspectives through broader firm channels and initiatives.
- Manage multiple assignments, stakeholders and deadlines while maintaining strong quality, accuracy and consistency.
- Help improve content intake, drafting, review and approval processes across FLC and in coordination with Corporate Editorial.
- Support the development and management of editorial calendars and content pipelines.
- Repackage major content into assets for social media, email, paid campaigns, events, presentations and business development outreach.
- Partner with corporate digital, communications, events and segment/cross segment business development teams to activate content across channels.
- Support priority events with timely pre-event and post-event content.
- Build trusted relationships with senior practitioners and provide guidance on story angles, positioning, structure and audience relevance.
Qualifications
- Bachelor’s degree in marketing, communications, journalism, English, business or a related field.
- Approximately 10 or more years of experience in content strategy, thought leadership, editorial development or marketing communications.
- Experience writing within professional services, consulting, financial services, cybersecurity, legal, regulatory or other complex industries.
- Exceptional writing, editing, interviewing and storytelling skills.
- Demonstrated ability to translate technical subject matter into clear and commercially relevant content.
- Experience supporting integrated marketing campaigns across multiple channels.
- Strong editorial judgment, project-management skills and attention to detail.
- Ability to work effectively with senior leaders and across a global, matrixed organization.