Senior Manager, Content Marketing

What You’ll Do

• Define and lead a content strategy that integrates brand generation (thought leadership, awareness, market education) with demand generation (pipeline, conversion, revenue).
• Ensure alignment with Bamboo Health's brand while tailoring content to personas, buying stages, and decision-makers across the organization.
• Create a cohesive narrative that connects top-of-funnel storytelling to measurable business outcomes.
• Lead creation of a wide range of content, including thought leadership, research reports, case studies, ROI/value-based assets, webinars, sales collateral, and campaign content.
• Translate product capabilities and data into clear, outcomes-based messaging for executive and decision-making audiences.
• Leverage internal SMEs, clinical experts, and data insights to produce authoritative, differentiated content.
• Partner with Growth and Sales teams to ensure content supports pipeline generation, deal acceleration, and customer conversations.
• Build a scalable “create once, activate everywhere” model with strong repurposing and lifecycle management.
• Utilize AI-powered content generation tools to accelerate production, enhance quality, and scale content efficiently while maintaining a strong editorial voice.
• Explore opportunities to enhance content workflows through AI and automation tools (e.g., document summarization, content repurposing, or data-driven personalization).
• Serve as the primary content point of contact for the PR agency, helping shape thought leadership narratives, support media opportunities, and ensure message consistency across earned and owned channels.
• Connect with internal stakeholders to identify and activate relevant media and thought leadership opportunities.
• Use data and insights to continuously refine content strategy and improve ROI.
• Implement scalable processes that connect content efforts to measurable business impact.
• Identify repetitive tasks and partner with team leads to implement scalable automation solutions that free capacity for higher-value creative work.
• Stay current on emerging AI tools and how they can streamline or enhance content marketing workflows.

What Success Looks Like...

• In 3 months:
• Complete onboarding and develop a working understanding of Bamboo Health's solutions, audiences, brand voice, and competitive landscape.
• Conduct a content audit and present a prioritized content strategy roadmap aligned to brand and demand generation goals.
• Establish strong working relationships with key stakeholders across Growth, Sales, Product, and the PR agency.
• Begin incorporating AI-supported tools into day-to-day content operations — whether through research, drafting, or workflow management.
• Identify workflows to pilot with AI tools (e.g., asset repurposing, brief generation, or social adaptation) and create pilots for validation and broader adoption within marketing and adjacent functions.
• In 6 months:
• Launch an integrated content program spanning owned, earned, and social channels that demonstrably support pipeline and brand awareness goals.
• Build or optimize a content production process — including AI-assisted workflows — that scales output without sacrificing quality.
• Deliver initial measurement reporting tying content performance to demand generation and revenue metrics.
• Have a functioning “create once, activate everywhere” framework in place for key content assets.
• In 12 months:
• Own a fully operational content engine that is recognized internally as a strategic driver of growth and brand reputation.
• Demonstrate measurable impact on pipeline contribution, brand awareness metrics, and sales enablement effectiveness.
• Establish Bamboo Health as a credible, authoritative voice in healthcare and behavioral health through thought leadership and earned media.
• Build a high-functioning content capability — including team, agency relationships, and AI-enabled workflows — positioned to scale with the company.

What You Need

• 8–12 years of experience in content marketing, with a strong focus on B2B healthcare, health tech, or public sector markets.
• Proven ability to lead both brand generation and demand generation content strategies that drive measurable outcomes.
• Strong ability to develop outcomes-driven messaging for executive and decision-making audiences.
• Hands-on experience creating content for web, social, email, and paid channels.
• Working knowledge of AI content generation and marketing tools and an understanding of how to apply them effectively in a marketing workflow.
• Experience collaborating with or managing external PR agencies.
• Strong writing and storytelling skills, with the ability to translate complex healthcare topics into clear business value.
• Light design capabilities using tools such as Canva, PowerPoint, or similar to create polished, effective content assets.
• Comfort using or learning AI-supported tools (e.g., Claude, ChatGPT, CoPilot, or role-specific platforms) to improve daily workflows.
• Background in high-growth SaaS or health tech companies.
• Experience in care coordination, behavioral health, or interoperability solutions preferred.
• Familiarity with healthcare policy, Medicaid/Medicare, or state-level public health initiatives preferred.
• Proven ability to thrive in fast-paced, high-growth, and rapidly evolving environments.
• Ability to work effectively in a remote-first environment, ensuring high-quality virtual interactions.
• A forward-thinking, curious mindset with an openness to experimenting with new technologies.
• Strong analytical and problem-solving skills, with sound judgment and creativity in designing solutions.
• The ability to travel periodically for work.

What You Get

• Join one of the most innovative healthcare technology companies in the country.
• Have the autonomy to build something with an enthusiastically supportive team.
• Learn from working at the highest levels and on the most strategic priorities of the company, including from world class investors and advisors.
• Receive competitive compensation including health, dental, vision and other benefits.

Belonging at Bamboo

• We Care. #BambooHealthValuesCare
• We are committed to making a positive impact by recognizing and leveraging our differences, building inclusive teams, and cultivating a sense of belonging.
• We are proud to provide equal employment opportunities to all employees and applicants for employment and prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.