Senior Content Marketing Manager
ChatGPT Jobs · McLean, VA · 2 mo ago
Marketing$80k–$115k/yrFull-time
Key Responsibilities
- Create white papers, case studies, blogs, and webinars; translate complex eDiscovery topics into clear, engaging content.
- Leverage generative AI tools and prompt engineering to ideate, create, and refine high-quality, on-brand outputs.
- Partner with Product Marketing, Sales, and SMEs to ensure accuracy and support sales enablement.
- Optimize content for search (SEO/GEO/AIO), track metrics (traffic, engagement, conversion), and refine performance using analytics.
- Develop gated content to support lead nurturing and drive MQL/SQL growth aligning with pipeline goals.
Requirements
- 5 to 8+ years of content marketing experience in B2B, SaaS, or legal technology.
- Proven ability to create high-quality, technical content for professional or enterprise audiences.
- Demonstrated experience using generative AI tools for content creation, including prompt engineering.
- Strong understanding of content strategy, demand generation, and pipeline growth.
- Experience with SEO/GEO/AIO best practices and analytical tools.
- Excellent problem-solving skills with attention to detail.
- Ability to manage multiple projects and collaborate across departments in a fast-paced environment.
Success Metrics
- Content contribution to pipeline/revenue
- Engagement metrics
- Conversion rates (Content to MQL/SQL)
- Growth in organic traffic and SEO/GEO/AIO performance