Senior Manager, Communications

Rayonier · Atlanta, GA · 3 wk ago

Full-time

About the Role

We are seeking a dynamic, strategic, and results-driven leader to partner closely with our team to help execute our enterprise-wide communications strategy. As the Senior Manager of Communications, you will play a critical role in shaping how the world sees Rayonier. Reporting to the Director of Communications, you will help set the communication agenda, amplify our narrative as a leading land resources REIT, and build an inspired connection across our entire organizational footprint. This is your opportunity to drive clear, transparent, and impactful communications that reflect our commitment to sustainable forestry, responsible manufacturing, creating inspirational places, and developing land-based climate solutions.

We are looking for an individual who wants a multi-faceted corporate story to tell, a brand to master, and the drive to create enterprise value.

Responsibilities

Strategic Storyteller: Thrive on finding the story behind our vast land assets, sustainability achievements, and corporate milestones, turning them into compelling, high-impact narrative assets.
Adaptable Communicator: Bridge internal and external audiences seamlessly—crafting executive messaging one day and producing multi-channel digital content or managing media requests the next.
Culture Catalyst: Bridge gaps across diverse business groups and geographically distributed teams, delivering internal communication channels that inspire, educate, and connect our employees.
Media & Stakeholder Partner: Build and maintain strong relationships with journalists, industry organizations, and community stakeholders, supporting both proactive messaging and reactive issues management.
Creative Producer: Oversee website content updates, newsletter revamps, and plan and direct on-site photo shoots, video productions, and podcasts.

Key Accountabilities

Strategic & Executive Communications
- Strategic Alignment: Partner closely with the Director of Communications to execute enterprise-wide communication and brand strategies aligned with corporate, sustainability, and investor priorities.
- Executive & Internal Messaging: Support leadership communications, town halls, and internal channels to align and inspire a distributed, multi-location workforce.
- Brand & Digital Management: Maintain brand standards and oversee digital content across corporate website, intranet, and social media platforms.
External & Media Relations
- Media & Issues Management: Draft press releases, handle media inquiries, build industry stakeholder relationships, and monitor public sentiment to mitigate emerging issues.
- Cross-Functional Support: Collaborate with business units (Forestry, Real Estate, Legal, Finance) and Investor Relations to ensure unified messaging for company initiatives and events.
Content Creation & Creative Production
- Multi-Channel Storytelling: Write, edit, and publish engaging content highlighting Rayonier’s land stewardship, climate solutions, and business achievements across digital, social, and print channels.
- Multimedia Production: Plan and lead on-site video shoots, photo shoots, and podcast production.

Requirements

Education: Bachelor’s degree in Communications, Journalism, Public Relations, Marketing, or a related field.
Experience: 5–8 years of progressive communications experience, preferably within natural resources, forestry, or related industrial sectors.

Skills

Proactive Execution: Proven ability to identify storytelling opportunities and manage multiple complex communication projects and deadlines effectively.
Exceptional Craft: Mastery of writing, editing, proofreading, and multimedia storytelling.
Digital & Multimedia Savvy: Hands-on experience planning and overseeing photo/video shoots, managing website and newsletter designs, and creating content across digital platforms.
Software Proficiency: Strong proficiency in Microsoft Office (Word, Excel, PowerPoint). Experience with Adobe InDesign and Photoshop is preferred.
Stakeholder Engagement: Solid experience in media relations, community engagement, and supporting crisis/issues management.
Distributed Team Engagement: Demonstrated success designing internal communications that connect office-based, remote, and field-based teams.

Working Conditions

This role is primarily based out of our Atlanta corporate office environment with extended periods of computer use. Domestic travel (estimated at 25–30%) will be required to support photo shoots, site visits, stakeholder meetings, and external representation. May be exposed to lumber mill environment (noise, dust, moving equipment).

Benefits

Comprehensive benefits package including medical, dental, vision, life, accident, and disability insurance.
Identity theft protection and paid parental and caregiver leave.
Health savings account and dependent care spending account.
Employee assistance plan, wellness reimbursements, and employee discount programs.
Annual health screenings, wellness incentives, wellness seminars, and financial counseling and planning tools.
401(k) retirement savings plan with company matching contributions (60% match on the first 6% of base and bonus deferrals) and a 3% enhanced retirement contribution that does not require an employee contribution.
Flexible work schedules and hybrid work from home options (for most positions).
Minimum of three weeks paid vacation, five paid personal days, 11 paid holidays, and paid sick leave each year.
Comprehensive employee development program including career planning tools and resources, mentoring program, leadership development, training programs, and 80% tuition reimbursement.