Senior Manager, ​​Commercial Performance Optimization Technical Lead​

Strategy & Technical Roadmap Development

Partner closely with the Performance Optimization Global Capability Owner to design solutions that solve business problems, providing technical insight on what technology can and cannot do, effort levels, and tradeoffs.

Collaborate with the Advanced Analytics & Optimization Technical Suite Lead and Data Architect to translate technology roadmaps into scalable technology architectures and development plans while assessing feasibility, constraints, dependencies, and risks.

Convert complex business requirements into clear technical specifications and executable technical work tasks.

Solution Architecture & Technical Delivery

• Lead the technical team and drive work plans, building, configuration, and integration of software aligned to business needs and technology standards, including:
• Marketing Mix Modeling (MMM) Solutions, in-house advanced analytics models that quantify channel contribution, incremental impact, and optimize marketing investment allocation
• Global Reporting & Dashboard capabilities, standardized dashboards and reporting solutions that provide consistent, decision-ready performance insights across brands and channels
• Global KPI Frameworks, governed measurement structures that ensure consistent performance tracking and metric definitions across the organization
• Translate technical requirements into well-defined work for the development team, lead agile ceremonies, and ensure disciplined execution of the roadmap, taking ownership of complex technical challenges end to end.
• Guide development teams in building scalable and compliant global analytics and reporting solutions supporting performance measurement and investment decision-making.
• Ensure consistent implementation of global KPI frameworks, standardized data models, and governed reporting structures across dashboards and analytics solutions.
• Support integration of analytics and reporting platforms with upstream data sources (e.g., marketing, customer, and engagement data) and downstream consumption and activation systems.
• Enable seamless access to insights through standardized, self-service dashboards and global analytics tools.
• Drive development of automated reporting pipelines and reusable analytics assets to reduce manual reporting and scale insights delivery while ensuring data governance, metric consistency, and quality control across dashboards, reporting solutions, and analytics outputs.

Cross-Functional Technical Leadership

• Partner with business, IT security, and vendor teams to ensure the Performance Optimization team’s technical solutions adhere to organizational standards, security policies, and regulatory requirements.
• Organize and direct vendor partners to execute technical work, ensuring alignment with team priorities, delivery timelines, and global standards.
• Partner with the Technical Suite Lead, Advanced Analytics & Optimization to escalate and resolve complex technical challenges that span across teams or suites.
• Mentor and guide software engineers and developers, elevating the team’s overall technical capability.
• Lead cross-team problem solving and resolution of technical challenges within the Global Capability team.