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Jobs · Management · Rhode Island

Senior Manager, Category Promotion & Coupon Planning

CVS Health · Woonsocket, RI · 1 wk ago
HybridManagement$83k/yrFull-time

Position Summary

The Senior Manager, Category Promotion & Coupon Planning leads the development and execution of category-level promotional and discount strategies across both mass and personalized offers. This role is responsible for driving customer engagement, incremental sales, and margin performance through data-driven insights, market intelligence, and cross-functional collaboration.

Key Responsibilities

  • Develop and execute category-specific promotional and discount strategies aligned with enterprise and category objectives

  • Drive customer engagement, incremental revenue, and margin through data-driven optimization of promotional programs

  • Manage and track performance against annual financial targets, adjusting strategies based on results and category role

  • Analyze performance trends and translate insights into actionable recommendations that improve strategy and execution

  • Influence cross-functional stakeholders to evolve existing programs using fact-based analysis and market insights

  • Identify opportunities and navigate ambiguity in a dynamic, rapidly changing business environment

  • Create and deliver executive-level presentations and performance recaps to inform strategic decisions

  • Collaborate with external vendors and partners to enhance promotional capabilities and drive mutual value

  • Partner with Category, Marketing, Analytics, and Operations teams to align promotional initiatives with broader business goals

  • Support quality and performance improvement efforts, including audits and issue resolution tied to customer experience

Required Qualifications

  • 5+ years of experience in promotions, category planning, pricing, loyalty, merchandising, marketing, or related fields

  • Proven experience designing and optimizing promotional strategies that drive sales, margin, and customer engagement

  • Strong analytical skills with the ability to translate data into clear insights and business actions

  • Strong executive communication and presentation skills

  • Demonstrated ability to influence cross-functional stakeholders through data-driven insights

  • Experience managing financial performance and budget targets

  • Proficiency with Excel, PowerPoint, and data/analytics tools (e.g., SQL, Snowflake)

Preferred Qualifications

  • Experience in retail, loyalty, or consumer-facing environments

  • Experience managing external vendors or strategic partnerships

  • Proven ability to work effectively in ambiguous, fast-paced environments

  • Experience leading performance improvement or audit initiatives

Education

Bachelor’s Degree Required (MBA Preferred)

Core Competencies

  • Strategic thinking

  • Analytical mindset

  • Cross-functional influence

  • Executive communication

  • Financial acumen

  • Adaptability and agility

Pay Range

The Typical Pay Range For This Role Is $82,940.00 - $182,549.00

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