Senior Manager, Category & Omni Insights

About the role

We are seeking a Senior Manager, Category & Omni Insights to lead category, shopper, and omnichannel analytics across the business.

Responsibilities

• Lead category performance analysis (share, ACV, TDPs, velocity, competitive trends)
• Own relationship with NielsenIQ, including data access, tools, and governance
• Translate category trends into opportunities for assortment, pricing, and shelf strategy execution
• Build and streamline reporting across the organization
• Deliver consistent, trusted views of performance (weekly, monthly, executive dashboards)
• Create, maintain and publish custom product totals within syndicated database
• Integrate store, digital, and shopper metrics into one view
• Analyze shopper behavior at the retailer level, including penetration vs category, repeat rates, and basket dynamics
• Develop tools and models to guide decisions
• Support planning with forward-looking insights
• Develop customized category deep dives for top retail partners
• Translate insights into actionable growth plans
• Partner with internal insights team to leverage brand-level shopper insights and translate them into retailer-specific action
• Leverage advanced analytics to surface patterns and opportunities
• Support customer and leadership presentations

Requirements

• 7–10+ years in CPG analytics or category management
• Deep experience with: Category analytics (ACV, TDPs, velocity, share)
• Syndicated data ownership (NielsenIQ, Discover, Circana Liquid Data, etc)
• Proven ability to: Own and simplify reporting across teams, creating a single, trusted source of truth
• Translate data into clear, actionable growth plans (not just insights)
• Quantify opportunities and “size of prize” to drive prioritization
• Experience developing customer-facing category stories, including supporting and presenting in line reviews, JBPs, or similar settings
• Ability to confidently represent analytics in customer discussions, including explaining, simplifying, and defending recommendations
• Experience leveraging data, automation, or AI tools to improve speed and quality of analysis
• Strong cross-functional leadership across Sales, Category, and eCommerce teams
• Excellent communication skills with the ability to simplify complex data into clear, compelling narratives