Senior Manager, Cardiovascular / Repatha Omnichannel Orchestration

Key Responsibilities

• Lead CV / Repatha audience-first engagement orchestration across HCP and DTC strategies, with focus on audience activation readiness, customer barriers, journey requirements, route logic, suppression, contact strategy, and measurement.
• Partner with the Cardiovascular Specialist (CSS) Pod and PCP Pod to translate brand strategy, approved core and supplemental messaging, modular content, PMR insights, field needs, and customer signals into coordinated engagement paths across field and digital touchpoints.
• Define orchestration briefs for priority segments that specify the active barrier, lead module, message role, route owner, Tier 1 action, qualifying signals, suppression logic, and KPI.
• Develop business requirements for segmentation, dynamic audiences, triggered journeys, next best action, next best content, customer engagement scoring, frequency management, reach strategy, field coordination, access/support routing, event follow-up, and journey analytics.
• Connect approved customer signals into practical business interpretation across CRM, web, field, Veeva, RTE, iCVA, paid media, events, access, support, claims, Rx, lab, HCP identity, primary research, and digital intent sources where available and appropriate.
• Partner with Analytics, Technology, GCCI, Field, Veeva, CRM, web, media, access, support, Medical, Legal, Regulatory, Compliance, Privacy, agency, and enterprise data teams to coordinate one customer engagement decisioning model.
• Build cross-functional learning loops with pods and partners so performance readouts, PMR learnings, dashboarding, E-L-L measurement, experimentation, and customer movement indicators improve future orchestration.
• Support vendor and agency leadership across approved CRM, media, data, point-of-care, access, support, publisher, event, and analytics partners where relevant to CV / Repatha audience strategy.
• Promote disciplined omni principles: one coordinated customer experience, decision quality over channel volume, measure movement not activity, and continuous learning before additional touches.

Basic Qualifications

• Doctorate degree and 2 years of Marketing, commercial, digital, analytics, content, operations, or related experience
• OR Master's degree and 4 years of Marketing, commercial, digital, analytics, content, operations, or related experience
• OR Bachelor's degree and 6 years of Marketing, commercial, digital, analytics, content, operations, or related experience
• OR Associate's degree and 10 years of Marketing, commercial, digital, analytics, content, operations, or related experience
• OR High school diploma / GED and 12 years of Marketing, commercial, digital, analytics, content, operations, or related experience

Preferred Qualifications

• Experience in pharmaceutical, biotechnology, medtech, healthcare, or another regulated industry with omnichannel engagement, HCP marketing, DTC marketing, CRM, media, analytics, field enablement, access, or customer engagement responsibilities.
• Experience translating audience strategy, customer signals, brand priorities, PMR insights, and approved messaging into journey requirements, segmentation, personalization, route logic, suppression rules, contact strategy, next best action, next best content, or marketing automation requirements.
• Familiarity with GA4, Ostro, HCP identity resolution, NPI-level activation, programmatic HCP media, clinical/endemic publishers, point-of-care partners, access and support signals, claims data, lab data, Rx data, NBRx, payer signals, and paid media signals.
• Strong ability to connect business strategy, audience segmentation, customer signals, content and messaging, channel operations, analytics, field coordination, and compliant execution across a matrixed organization.
• Experience with journey analytics, dashboarding, performance analytics, E-L-L measurement, attribution, experimentation, test-and-learn design, optimization, performance readouts, and continuous improvement.
• Strong vendor management, agency leadership, cross-functional influence, facilitation, synthesis, and change-management skills.