Senior Manager, NA Omnichannel Performance Analytics & Insights

Main responsibilities

• Lead the development and governance of NA omnichannel commercial measurement standards across media, CRM, web, search, and customer journey performance.
• Define KPI frameworks and reporting principles that distinguish between activity metrics, diagnostic indicators, optimization signals, and business-impact measures.
• Translate Brand and channel objectives into clear measurement plans that help teams evaluate performance, identify opportunities, and make more confident commercial decisions.
• Own the quality and consistency of omnichannel performance storytelling, ensuring reporting answers: what happened, why it happened, what it means, and what action should be taken.
• Partner with Digital and central analytics teams to influence dashboard design, reporting requirements, data interpretation, tagging priorities, and measurement usability, while respecting their ownership of platforms and data infrastructure.
• Direct offshore analytics resources to scale recurring reporting, dashboard QA, performance analysis, insight generation, and cross-brand reporting support.
• Partner with Media, CRM, Web, Search, Brand, and agency teams to identify performance trends, customer journey gaps, optimization opportunities, and cross-channel learnings.
• Shape and support the omnichannel test-and-learn agenda, including test design, KPI alignment, readout standards, learning capture, and recommendations for scale.
• Use AI-enabled tools, automation, and advanced analytics techniques to accelerate insight generation, reduce manual reporting burden, identify patterns across channels, and improve the speed and quality of decision-making.
• Serve as a key business analytics counterpart to agency and vendor partners, ensuring deliverables are accurate, insight-led, standardized, and tied to Brand objectives rather than surface-level performance metrics.
• Lead upskilling of offshore and cross-functional partners on NA omnichannel analytics standards, insight development, reporting interpretation, and executive storytelling.
• Support key GTMC transformation priorities by identifying where measurement, reporting, or operating model improvements can unlock better business impact.

About You

• Required Skills:
• Bachelors degree in any field required.
• 7+ years of experience in Omnichannel performance analytics, marketing analytics, omnichannel analytics, media analytics, CRM analytics, web analytics, or a related field.
• Experience developing KPI frameworks, measurement plans, performance scorecards, executive reporting, and test-and-learn measurement approaches.
• Proven ability to synthesize complex data into clear insights and recommendations for senior business leaders.
• Experience working across multiple online and offline marketing channels, including paid media, CRM/email, web, search, TV, digital engagement, and customer journey measurement.
• Experience partnering with data science and data engineering teams to influence reporting outputs and improve data usability.
• Hands-on proficiency with SQL.
• Hands-on familiarity with analytics and media tools such as GA, Sprinklr/brand listening, Jira, Power BI, Tableau, or similar BI platforms.
• Work experience:
• Deep understanding of omnichannel marketing measurement across media, CRM, web, search, and customer journey analytics.
• Experience in managing and setting up custom attribution models.
• Strong commercial acumen with the ability to connect channel performance to Brand objectives, customer behavior, and business decision-making.
• Demonstrated ability to move organizations beyond vanity metrics toward actionable, insight-led performance management.
• Strong knowledge of KPI framework design, measurement planning, test-and-learn methodology, campaign analytics, and performance optimization.
• Ability to translate complex data into clear executive-level narratives, recommendations, and decision points for senior non-technical audiences.
• Applied understanding of AI, machine learning, predictive analytics, and automation, with the ability to use emerging tools to accelerate insight generation and improve reporting quality.
• Strong ability to influence dashboard design, reporting requirements, tagging priorities, and data usability in partnership with technical platform and analytics owners.
• Experience directing offshore, agency, or matrixed analytics resources to deliver high-quality outputs at scale.
• Strong understanding of the US pharmaceutical commercial environment, including regulatory considerations, promotional review processes, data privacy, and compliant measurement practices.
• Excellent stakeholder management skills with the ability to influence Brand, Digital, Analytics, agency, and vendor partners in a complex matrixed organization.
• Strong project management and prioritization skills, with the ability to manage multiple brands, channels, and competing business needs.
• Nice to have experience:
• Hands-on proficiency with Python preferred.
• Experience working in a regulated industry; pharmaceutical or healthcare experience strongly preferred.
• Experience managing or directing offshore analytics teams, agency analytics teams, vendors, or matrixed resources preferred.