Senior Manager, Brand Experiences

About the role

The Senior Manager, Brand Experiences will lead the strategy and execution of experiential programming at Glossier's LA flagship, enhancing the store's role as a cultural destination and community hub. This role requires a deep understanding of experiential marketing, community building, and cultural relevance.

Responsibilities

• Evolve the experiential vision for Glossier's LA flagship, reimagining how physical retail builds community, drives cultural relevance, and creates impactful moments
• Lead the end-to-end strategy and execution of in-store events, activations, and experiential programming, from concept through launch and post-event recap
• Identify and secure culturally relevant partners, collaborators, and community voices aligned with Glossier's positioning across beauty, culture, and community
• Own the experiential and events calendar for the flagship, identifying opportunities tied to brand priorities, store moments, product launches, and cultural trends
• Conceptualize and execute activations that bring the brand to life in-store, ensuring thoughtful guest experience, strong brand storytelling, and alignment across all touchpoints
• Cultivate and nurture community on the ground, building authentic relationships with local creators, organizations, and cultural communities across LA
• Drive seamless cross-functional execution by managing workflows across creative, retail, Comms, talent, legal, and digital; keeping timelines, deliverables, and approvals on track
• Lead go-to-market strategy for each experience, ensuring cohesive amplification across owned, earned, and paid channels
• Serve as the primary point of contact for partners, vendors, collaborators, and agencies, managing relationships and execution from kickoff through event day
• Oversee budgets, contracts, and on-site logistics, ensuring efficient use of resources and high-quality execution
• Develop recaps and reporting, tracking performance and distilling insights to inform future experiential strategy

Requirements

• 6-8 years of experience in experiential marketing, events, brand partnerships, or community – preferably within beauty, fashion, lifestyle, or culture-driven industries
• Proven experience designing and executing IRL brand experiences, ideally with a retail or flagship component
• Demonstrated track record of building and being active in communities
• Deep cultural fluency and a finger on the pulse of what's next across beauty, culture, music, art, and the LA scene
• Excellent communication and cross-functional project management skills
• Strategic thinker and creative collaborator who can drive alignment across diverse teams
• Entrepreneurial spirit with a proactive, solutions-oriented approach to problem-solving
• Analytical mindset with the ability to translate results into actionable insights
• Highly organized and detail-oriented, with strong time management skills
• Comfortable working hybrid out of the Glossier LA office

Qualifications

• BA/BS degree in related field
• Experience in a fast-paced, dynamic environment
• Ability to manage multiple projects simultaneously
• Strong interpersonal and relationship-building skills
• Ability to work independently and as part of a team

Skills

• Experiential marketing
• Community building
• Cultural relevance
• Event planning
• Project management
• Collaboration
• Strategic thinking
• Communication
• Analysis
• Time management

Benefits

Full-time positions are also eligible for a competitive compensation and benefits package that includes medical health insurance, 401K, equity in the form of Restricted Stock Units, Paid Time Off, Short Term and Long Term Disability leave, and a range of other benefits.

Pay

The estimated annual pay range for this role is $106,000.00 - $138,000.00.

Schedule

Full-time position.