Senior Manager, Beef Customer Marketing

About the role

The Senior Manager of Customer Marketing serves as a leader within the segment as a component of the trifecta of leadership (Sales, Technical, Marketing) from Zoetis. This individual will be consistently interacting with field sales management to maintain industry awareness, production segment dynamics and competitive insights.

The Senior Manager will maintain a high level of interaction with relevant Zoetis functional areas such as the field force, Sales Management, Marketing, Technical Services, Livestock Customer Strategic Value, Strategic Pricing, Finance, Demand Planning, Global Commercial Development, and marketing agencies to ensure proper execution and implementation of the overall marketing efforts.

Responsibilities

• Share market research to increase industry acumen of customer partners and internal team.
• Build beef market dashboard using tools like Animalytix, MP Agrilytics, Tableau, Power BI, etc. and brief the Beef Marketing Team monthly.
• Serve as beef marketing PULSE expert by bringing insights from the field to marketing, and vice versa.
• Maintain a consistent, updated account of competitive programs and identify ways to position us against them.
• Lead in the production of various literature, promotional items, advertising, etc. and other materials to be used at field marketing events.
• Conduct and implement beef market research to provide knowledge and insights that can drive strategy.
• Collaborate with PAH on the development of Beef Optix and be the marketing representative for that.
• Serve as the sales subject matter expert on the marketing team and collaborate with field to ensure value of marketing resources.
• Increase impact of BRD Solutions across the entire beef portfolio by bringing together sales and marketing.
• Work closely with Associate Director of Livestock Customer Strategy Value to ensure that data driven customer engagement aligns with beef across brand strategies.
• Be the first line of contact for ABM's, TBM's, and Technical Service Veterinarians and Nutritionists when they have specific, customer facing marketing material requests.
• Work closely with the Retail team, Channel Marketing and National Account Managers to identify pull through opportunities, program strategies, and merchandising tactics.
• Increase impact of available resources across brands by working with FF colleagues to deepen understanding and utilization of available marketing materials/programs and appropriate use/targeting.
• Work with Sales, Marketing, Technical, and Learning & Development leadership to improve field force execution and customer interactions.
• Develop processes by which we deliver technical knowledge to the field sales team so that it is persuasive.
• Oversee marketing agency deliverables, as well as other external suppliers, to ensure partner capabilities and effectiveness meet the teams needs and work and resources are deployed appropriately.

Qualifications

• BA/BS required (business or communications), MBA or relevant advanced degree preferred.
• 7-10 years of related commercial, marketing, sales or cattle industry related experience required.
• Successful animal health sales experience, preferably in beef cattle industry.
• Animal health, pharmaceutical and/or agricultural experience preferred.
• Computer experience: Windows, Outlook, Word, PowerPoint, Excel; Acrobat Pro; SAP.

Skills

• Excellent marketing operations and marketing communications skills and knowledge.
• Proven track record of sales success with understanding of how to influence customer decision making.
• Demonstrated budget management acumen.
• Strong writing, editing and verbal communications skills.
• Demonstrated ability to organize and prioritize multiple projects in a fast-paced environment and deliver high performance and quality on deadline.
• Demonstrated ability to provide innovative and efficient solutions to deliver programs and initiatives that meet marketing objectives and business strategies.
• Ability to collaborate with and influence cross-functional teams.
• Proven ability to think strategically and act decisively.
• Must demonstrate initiative, resourcefulness, accountability, and willingness to accept challenges and lead change.

Benefits

Zoetis offers competitive healthcare and retirement savings benefits, along with an array of benefits, policies and programs to support employee well-being in every sense, from health and financial wellness to family and lifestyle resources.