Senior Manager,

About the role

As a Senior Manager, Paid Social, you drive growth by leading high-impact social media campaigns that exceed client expectations. Your strategic vision and deep understanding of paid social platforms, audience targeting, creative testing, and measurement enable you to develop tactical roadmaps, performance dashboards, and compelling presentations that keep stakeholders informed and confident. You prioritize initiatives that deliver the greatest impact, ensure flawless execution, and mentor team members to elevate their craft. As a contributor to agency thought leadership, you help build a high-performing team that consistently delivers exceptional results.

Reports to: Associate Director, Paid Social

Responsibilities

• Lead paid social strategy, planning and activation from end to end for assigned campaigns
• Manage / oversee work from Senior Associates and Managers as applicable
• Develop and implement platform-specific optimization and monitoring strategies
• Contribute to client roadmaps, testing plans, and QBRs/FBRs
• Partner closely with Associate Director to deliver clear, strategic paid social recommendations and support client-facing communications
• Draft high-quality paid social insights and narratives to key client deliverables, including tactical plans, creative strategies, and business reviews
• Ensure all paid social work undergoes rigorous QA and is executed accurately, maintaining strong stewardship of client budgets and brand standards
• Ability to speak on / lead client calls where applicable within reporting calls, statuses, etc.
• Coach and mentor team members by supporting onboarding, providing account context, and developing both technical and strategic paid social capabilities

Requirements

• 4+ years of hands-on paid social experience with Meta Ads
• 1+ years of management experience
• Advanced understanding of paid social strategy for upper funnel (Awareness) and mid funnel (Consideration) campaigns, including audience development, creative testing, and conversion optimization
• Experience with proposing test structure and interpreting results for Brand Lift Studies
• Proven experience designing, executing, and analyzing A/B tests across creatives, audiences, and formats to inform optimization and strategy
• Demonstrated ability to analyze performance, surface insights, and deliver clear optimization recommendations to internal and external stakeholders
• Strong analytical and reporting skills, with proficiency in Google Sheets (or Excel)
• Excellent written and verbal communication skills, with experience contributing to client-facing presentations and strategic storytelling
• Experience mentoring or managing junior team members, supporting skill development, performance growth, and team engagement

Benefits

• Healthcare, Dental, and Vision coverage
• 401k plan, plus matching
• PTO
• Paid Company Holidays
• Parental Leave

Pay

The anticipated salary range for this position is $85,000—$95,000 USD (US Remote). Salary is based on a range of factors that include relevant experience, expertise, physical location, and organizational impact. This is based on a 40-hour workweek and leveling.

Schedule

Full-time, 40-hour workweek.