Senior Manager, Ad Sales Finance

Responsibilities

• Budgeting/Forecasting
• Prepare Forecast models for advertising sales channels
• Update with actuals, revise forecasts for monthly/quarterly forecasts, annual budget
• Work closely with sales groups to gather forecasting inputs/assumptions
• Network Research (viewership), Ad Sales Research, (ad capacity), Sales, Yield/Ad Ops
• Prepare metrics reporting and variance analysis/commentary for executive reporting packages
• Provide variance analysis and metrics for network finance teams
• Monthly Close Accrual and billings – align with Ad Ops to own monthly accrual and billings process
• Extract data from traffic system and other sources for use in booking revenue accruals by digital property for monthly close
• G/L reconciliation – monthly reconciliation of ad revenue general ledger accounts by project, including monthly accrual, prior period true-ups and any other adjusting entries
• Prepare monthly metrics reporting and detailed variance analysis
• Identify variance drivers for consideration in the next forecast
• Maintain key metrics (pricing, sellout, yield) and investigate as necessary
• Compensation Management
• Manage compensation processes through manual and automated incentive compensation platforms, including proprietary and possible Salesforce integrations
• Align individual seller goals with Red Seat Ventures revenue targets, budgets, and growth initiatives
• Aid leadership in forecasting attainment, commission expense, and incentive program ROI
• Evaluate whether incentive structures are successfully driving strategic sales behaviors, including growth across priority podcasts, content verticals, sponsorship offerings, and emerging revenue streams
• Develop reporting and dashboards on CRM tools that provide visibility into attainment, compensation expense, productivity, and revenue performance
• Deliver actionable recommendations to leadership based on compensation and sales performance trends
• Partner closely with Ad Sales Finance and FP&A teams to forecast commission expense and variable compensation costs
• Support annual budgeting, quarterly reforecasting, and long-range planning processes
• Model the financial impact of proposed compensation changes, organizational shifts, and new revenue initiatives
• Ensure compensation programs remain financially sustainable while maintaining market competitiveness

Requirements

• 7+ years of experience in Revenue Operations, Ad Sales Finance, FP&A, Sales Operations, Sales Compensation, or related analytical functions
• Experience supporting advertising sales organizations, media companies, digital publishers, podcast networks, broadcast, streaming, or ad-tech businesses
• Strong understanding of commission structures, incentive compensation design, quota management, and sales performance measurement
• Experience administering compensation platforms such as Xactly Incent, CaptivateIQ, Spiff, Varicent, or similar systems
• Advanced proficiency in Salesforce, Excel, financial modeling, and business analytics
• Strong analytical, problem-solving, and data visualization skills
• Excellent communication skills with the ability to influence stakeholders across multiple functions and leadership levels
• Experience in podcasting, digital audio, creator economy, media, or advertising businesses
• Background in Ad Sales Finance, Revenue Finance, FP&A, or Commercial Finance
• Experience with BI tools such as Tableau, Power BI, Looker, or similar platforms
• Familiarity with media revenue models including sponsorships, host-read advertising, branded content, video, and integrated partnerships

Qualifications

• Master’s degree in Finance, Business Administration, Economics, or a related field
• CPA certification preferred

Skills

• Strong analytical and problem-solving skills
• Advanced proficiency in Excel and financial modeling
• Experience with BI tools such as Tableau, Power BI, Looker, or similar platforms
• Familiarity with media revenue models including sponsorships, host-read advertising, branded content, video, and integrated partnerships

Benefits

• Paid time off
• Medical/dental/vision insurance
• 401(k) plan