Senior Manager, Ad Operations (Contract)

About the role

1-800-Flowers.com, Inc. is seeking a Senior Manager, Advertising Operations to help strengthen and scale the operational foundation supporting paid media and measurement across the enterprise. This hands-on role will establish standards for campaign activation, taxonomy, tracking, QA, platform governance, and troubleshooting. The position will work closely with Paid Media, Analytics, Product/MarTech, IT/Engineering, Customer/Data, Finance, agencies, and platform partners to improve execution speed, data quality, and measurement consistency.

Responsibilities

• Campaign Operations & Governance: Establish standards for campaign setup, trafficking, naming conventions, activation, QA, documentation, and launch readiness across paid media channels.
• Taxonomy & Measurement: Partner with Analytics, MarTech, and Paid Media teams to define and maintain campaign taxonomy, UTMs, channel classifications, and naming structures that support reporting, attribution, MMM/MTA, and incrementality.
• Tracking & Conversion Delivery: Support governance and troubleshooting across pixels, server-side integrations, CAPI/API connections, and other conversion-data feeds.
• QA & Troubleshooting: Develop repeatable QA processes, escalation paths, and incident-management practices; identify root causes and prevent recurring issues.
• Platform & Vendor Onboarding: Lead or support onboarding/offboarding of ad platforms, DSPs, measurement partners, publishers, and agencies, including access, permissions, data configuration, documentation, and operating swim lanes.
• Audience & Data Enablement: Partner with data teams, publishers, DSPs, and platforms to support first-party audience activation while maintaining privacy, governance, and brand-safety standards.
• Reporting & Process Improvement: Improve visibility into campaign readiness, tracking health, operational issues, and media reconciliation while identifying opportunities for automation and reduced manual work.