Senior Living Business Development Representative / Community Relations

About the Role

We are expanding a growing senior safety business across the Dallas–Fort Worth market and are seeking an experienced Senior Living Business Development Representative with a background in Assisted Living, Memory Care, Senior Living Sales, or Community Relations. This role is ideal for someone who already understands the senior living industry, knows how to build relationships with community leaders and healthcare professionals, and enjoys developing new business opportunities. Our solutions are designed to help create safer environments for older adults in senior living communities, healthcare facilities, and residential settings. You do not need prior flooring, construction, or product sales experience. We will provide full training on our solutions, applications, sales materials, and business development process.

Ideal Candidate

We are especially interested in candidates who currently work—or have previously worked—as:

• Community Relations Director
• Director of Sales
• Senior Living Sales Counselor
• Community Sales Director
• Marketing Director
• Admissions Director
• Move-In Coordinator
• Community Outreach Director
• Senior Living Business Development Representative
• Assisted Living / Memory Care Sales Professional
• Senior Care Community Liaison

Candidates with established relationships throughout the DFW senior care community are strongly encouraged to apply.

Responsibilities

• Build relationships with Assisted Living and Memory Care communities
• Develop relationships with Executive Directors, Directors of Nursing, Administrators, Sales Directors, and other senior living decision-makers
• Introduce senior safety solutions to prospective customers
• Identify customer needs and potential applications for our products and services
• Conduct outbound calls, emails, and in-person outreach
• Schedule introductory meetings and product demonstrations
• Visit senior living communities throughout the DFW area
• Attend senior care networking events, community events, and industry meetings
• Develop referral relationships with Home Health, Hospice, Rehabilitation, Healthcare, and other senior care professionals
• Identify opportunities for product trials and pilot programs
• Maintain consistent follow-up with prospective customers
• Maintain accurate sales activity and opportunity information in our CRM
• Coordinate with management on presentations, proposals, trials, and closing opportunities
• Help expand our network and brand presence within the DFW senior living industry

Why Your Senior Living Experience Matters

If you have worked in Assisted Living or Memory Care sales, you already understand how to build relationships with:

• Executive Directors
• Directors of Nursing
• Community Relations teams
• Healthcare professionals
• Home Health and Hospice providers
• Rehabilitation providers
• Hospital Case Managers
• Social Workers
• Families and senior care decision-makers
• Local senior care networking organizations

That experience is highly valuable in this position. We are looking for someone who understands how the senior living community works, knows how to open doors, and can develop trusted relationships with decision-makers.

Requirements

• 2+ years of sales, community relations, marketing, outreach, admissions, or business development experience
• Experience in Assisted Living, Memory Care, Independent Living, Senior Living, or a related senior care industry
• Existing professional relationships within the Dallas–Fort Worth senior care market strongly preferred
• Proven ability to build new relationships and generate business opportunities
• Comfortable making outbound calls and approaching new organizations
• Comfortable visiting senior living communities in person
• Strong networking and relationship-building skills
• Clear, concise, and professional communication
• Strong follow-up and organizational skills
• Ability to work independently and manage multiple opportunities
• Comfortable using CRM systems and tracking sales activities
• Valid driver's license and reliable transportation
• Ability to travel regularly throughout the Dallas–Fort Worth Metroplex

What Success Looks Like

• Consistently build new relationships within the senior living industry
• Schedule qualified meetings with decision-makers
• Generate product demonstration opportunities
• Develop product trial and pilot opportunities
• Maintain disciplined follow-up with prospective customers
• Expand relationships with Assisted Living and Memory Care organizations
• Build a strong local referral and networking presence
• Convert relationships into qualified sales opportunities
• Help expand our business throughout the DFW market

Benefits

• Use the network you already built—your senior living relationships and industry experience can immediately contribute to your success
• Introduce innovative senior safety solutions instead of selling another traditional senior living service
• Make a meaningful impact by helping senior living organizations create safer environments for residents
• Be part of a growing business with opportunities to grow with the company and take on broader responsibilities
• Performance-based earning potential with a competitive base structure plus performance-based incentives

Territory: Dallas–Fort Worth Metroplex. This is a field-oriented business development position requiring regular visits to senior living communities, healthcare organizations, networking events, and prospective customers throughout the DFW area.

Employment Type: Full-Time