Senior Lifecycle Marketing Manager, Amazon Leo

About the role

The Amazon Leo North America Consumer team is seeking a Senior Lifecycle Marketing Manager to oversee lifecycle marketing efforts across the US, Canada, and Mexico subscriber base. This role focuses on building proactive communications from day zero through the full customer journey, ensuring successful activation, feature adoption, and timely engagement.

Responsibilities

• Design and execute the end-to-end subscriber lifecycle marketing strategy from onboarding through mature tenure, defining the communication cadence, channel mix, and messaging for each stage of the customer journey
• Define segmentation strategies in partnership with Analytics, leveraging customer behavioral data, tenure, plan type, and usage patterns to personalize communications
• Build and optimize the onboarding and activation program, ensuring new subscribers complete setup, achieve optimal antenna performance, and adopt key service features within the first 30 days
• Execute the lifecycle marketing channel strategy across email, push notification, in-app messaging, SMS, and call center, optimizing channel mix based on subscriber preferences and engagement data
• Design and execute A/B tests across messaging, timing, channel, and creative to continuously improve program performance and subscriber engagement metrics
• Partner with Subscriber Base Management to align lifecycle communications with retention, growth, and reactivation motions, including warm handoffs to save interventions, upsell/cross-sell messaging at natural lifecycle moments, and win-back sequences targeting churned subscribers through outbound channels
• Track and report on lifecycle marketing KPIs (activation rate, feature adoption, engagement scores, early-tenure churn contribution) as part of weekly and monthly business reviews
• Partner with Product & Engineering teams to define lifecycle marketing technology requirements, influencing the product roadmap to reduce manual operational burden
• Export Control Requirement: Due to applicable export control laws and regulations, candidates must be a U.S. citizen or national, U.S. permanent resident (i.e., current Green Card holder), or lawfully admitted into the U.S. as a refugee or granted asylum.

Qualifications

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience leading go-to-market for consumer software or hardware product launches