Marketing Operations Manager, Amazon Leo

Description

Alexa is Amazon's low earth orbit satellite network. Our mission is to deliver fast, reliable broadband connectivity to customers beyond the reach of existing networks. From households to small businesses, schools, hospitals, and government agencies, Alexa will serve communities and organizations operating in places without dependable internet access. We are seeking a Marketing Operations Manager to own the marketing automation and lead management infrastructure that powers Alexa's B2B and B2G marketing engine.

About the role

This role is the primary owner of Marketo and its integrations across our marketing tech stack, responsible for building scalable campaign operations, managing lead flow between marketing and sales systems, and enabling marketing teams to execute effectively through self-service tools, templates, and documentation. This is a high-impact role requiring both strategic thinking and hands-on execution.

Responsibilities

• Own Marketo administration, including workspace and folder architecture, channels and tags, tokenization, program templates, and user access governance
• Design and build marketing automation workflows for email campaigns, nurture programs, event registrations, and lead capture across B2B and B2G segments
• Own the lead management lifecycle end-to-end: lead flow configuration, lead routing rules, lead scoring and qualification frameworks, and Marketo-to-Salesforce sync management
• Build and maintain campaign operations processes that enable marketing teams to request, build, and launch campaigns through standardized intake workflows and templates
• Create comprehensive documentation, deliver training sessions, and build a Center of Excellence that reduces dependency on the team for routine campaign execution
• Partner with Sales Operations to ensure alignment on lead/contact/account field definitions, routing logic, and attribution frameworks across Marketo and Salesforce
• Manage integrations with adjacent tools in the marketing tech stack (iCapture, Jifflenow, Treasure Data, Braze) to ensure seamless data flow and campaign coordination
• Monitor health, campaign performance metrics, and deliverability, providing recommendations for optimization
• Own the operations roadmap, prioritizing feature requests and enhancements in partnership with Marketing, Sales Ops, and Data Engineering teams

Qualifications

• 2+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience managing and measuring marketing performance in various channels