Senior Lead, Public Relations

About the role

We're looking for a Senior Public Relations Lead to join Klaviyo's growing Communications team. This is a senior role for a strategic storyteller who can turn complex product and business narratives into compelling, media-ready stories, with a focus on corporate and product communications. You'll be a critical player in building out our AI and agent story for the enterprise and help tell it as we reposition Klaviyo as the autonomous B2C CRM. You'll partner directly with our Head of Communications and work closely with our C-suite, especially our Chief Product Officer, to bring these stories to life in unique and compelling ways that go beyond traditional media.

Get to Know Klaviyo: We empower creators to own their destiny by making first-party data accessible and actionable like never before. We see limitless potential for the technology we’re developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creators—ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you’re ready to do the best work of your career, where you’ll be welcomed as your whole self from day one and supported with generous benefits, we hope you’ll join us.

Responsibilities

• Own PR across corporate and product communications, aligning media strategy and messaging with company goals, product launches, and business milestones.
• Drive media engagement across business, tech, trade and broadcast.
• Proactively pitch stories, build relationships with media, and secure standout coverage while finding creative, non‑traditional ways to tell our story.
• Develop executive thought leadership programs: shape unique points of view, craft messaging and soundbites, grow executive presence on LinkedIn, and secure top‑tier speaking and media opportunities for our C‑suite — especially our Chief Product Officer but also supporting programs for our CTO, CMO and on occasion co‑CEOs and CFO.
• Own and evolve Klaviyo's agent story: build a distinctive point of view that sets Klaviyo’s agents apart to help position Klaviyo as a leader in the agent and AI space.
• Lead data‑driven narrative development: Collaborate with product, marketing, and analytics teams to surface insights from Klaviyo’s platform and turn them into compelling narratives and media angles.
• Manage PR agencies: Lead our relationship with our US and European PR agencies.
• Support and train spokespeople: providing message development, prep, and coaching for interviews, and speaking engagements.
• Partner cross‑functionally — especially with Product Marketing, Investor Relations, Content, Internal Comms — to identify timely, relevant stories and ensure our messaging is consistent, clear, and media‑ready.
• Work closely with the content team on reactive