Senior Media and Public Relations Lead
DriveWealth · New York, NY · 3 wk ago
HybridMarketing$170k–$190k/yrFull-time
We need to output HTML fragment with sections: About the role (maybe "About Us"? The instruction: use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). Do NOT repeat the job title as a heading. We need to include sections only when posting has real specific content. We have content: About Us (company description) maybe we can treat as "About Us" but not listed as allowed headings? The list includes "About the role". There's also "About Us" which is not in list but we could maybe treat as "About the role"? Actually "About the role" is separate. The posting includes "About Us" describing company, then "About The Role". We should include sections for "About the role" (the role description) and maybe "Responsibilities" (What You’ll Do), "Requirements" (You Bring), "Location", "Pay", "Benefits". Also maybe "Work Authorization" etc but we should avoid boilerplate. We need to preserve all substantive information, but remove boilerplate like EEO, legal, etc. Also remove duplicated lines, navigation, cookie, etc. Also remove application instructions (like "If you're selected for an interview...").
We need to output only HTML fragment, no /, no markdown fences.
We need to use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). Do NOT repeat the job title as a heading. We need to include sections only when posting has real specific content. We have content: About Us (company description) maybe we can treat as "About Us" but not listed as allowed headings? The list includes "About the role". There's also "About Us" which is not in list but we could maybe treat as "About the role"? Actually "About the role" is separate. The posting includes "About Us" describing company, then "About The Role". We should include sections for "About the role" (the role description) and maybe "Responsibilities" (What You’ll Do), "Requirements" (You Bring), "Location", "Pay", "Benefits". Also maybe "Work Authorization" etc but we should avoid boilerplate. We need to preserve all substantive information, but remove boilerplate like EEO, legal, etc. Also remove duplicated lines, navigation, cookie, etc. Also remove application instructions (like "If you're selected for an interview...").
We need to output only HTML fragment, no /, no markdown fences.
We need to use for section headings. Use - for any list of duties/requirements/benefits, and
for prose.
We need to decide which sections to include.
Let's parse the posting:
- About Us: description of company mission, etc. This is substantive. Could be a section "About Us" but not in allowed list. However instruction says use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It says e.g., not exclusive. So we can use other headings as needed, but likely they expect those typical headings. However "About Us" is not typical but we could still use About Us
. It's not prohibited. The instruction: "use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." It implies those are examples; we can use other headings as needed. But they also say "Prefer a few substantive sections over many thin ones." So we could combine About Us and About the role into one "About the role"? No, they are distinct. Better to have sections: About Us, About the role (maybe "About The Role"), Responsibilities, Requirements, Location, Pay, Benefits.
We must not repeat the job title as a heading. Job title is "Media and PR Lead". Not used.
We must not put Job ID/requisition numbers as headings.
We must remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions.
We need to preserve all substantive information.
Let's extract substantive content:
About Us paragraph: "DriveWealth is on a mission to make investing easier. We believe that everyone should have the ability to control their financial future, and that access to financial markets should not be limited by geography, wealth, or legacy systems. We are a global B2B financial technology organization dedicated to democratizing access to financial independence around the world. Our mission is realized through an API-based platform, empowering our partners to offer seamless investing and trading experiences to clients worldwide, all from their mobile devices. Our technology provides partners with a modern, extensible toolkit, enabling traditional investment workflows and innovative techniques like fractional share ownership. DriveWealth has evolved into a global platform offering trading of US equities, mutual funds, ETFs, fixed income, and options. There’s never been a better time to build a category-defining business and there has rarely been a team better positioned for this opportunity. Our culture blends the pace and agility of a fintech start-up with the impact, stability, and discipline of Wall Street. We encourage creativity and experimentation while ensuring institutional-grade execution and regulatory compliance in everything we do. Join us and help build the future of global investing!"
That's substantive.
About The Role: "As DriveWealth enters its next exciting chapter of growth, we're looking for a creative, forward-thinking Media and PR Lead to help shape our story! In this role, you'll be the driving force behind elevating our global brand visibility and taking our public image to new heights. You'll build strong media connections across top-tier international and U.S. outlets, spearhead engaging narratives around financial tech and market innovation, and connect deeply with our audiences to drive long-term impact and growth."
That's substantive.
What You’ll Do (Responsibilities): list bullet points (though they are semicolon separated). We need to convert to - . Let's extract each duty:
- Develop and own media strategy aligned with core business priorities, including promotion of major initiatives, executive thought leadership positioning, and media relations for the CEO and senior team.
- Identify opportunities, pitch, and secure impactful coverage across broadcast, print, digital, and podcast media.
- Develop executive positioning and drive media readiness for CEO and leadership team: advise on messaging, manage media interview preparation and bookings, and reactive commentary.
- Oversee drafting and distribution of press releases announcing product launches, partnerships, milestones, and other newsworthy company developments
- Develop thought leadership content including executive bylines, op-eds, contributed articles, and media briefing materials that position DriveWealth as an industry authority.
- Own conference strategy including evaluation and selection of high-impact events, securing keynote and panel opportunities for executives, coordinating with partners and clients for co-marketing and speaking slots.
- Develop and execute award strategy to strengthen brand reputation and visibility—identify tier-one industry, executive, and workplace culture awards aligned with company positioning, own submission process and content development.
- Manage external Media Agency, ensuring efficient workflows, and cross-functional coordination across social, PR, conference/event, and executive workstreams.
- Protect and elevate the brand through proactive reputation management, media monitoring, and rapid-response issue mitigation. Advise on crisis communications scenarios, escalation protocols, and stakeholder messaging in partnership with cross-functional teams.
- Collaborate with DriveWealth stakeholders and internal communications and social media leads to ensure alignment across corporate, executive, and product narratives.
- Provide international PR support for product launches, partner announcements, and regional initiatives.
- Track performance and deliver monthly analytics reports with actionable insights.
- Leverage AI-enabled tools and platforms to enhance media monitoring, content development, workflow efficiency, and measurement
That's many items; we can keep as list.
You Bring (Requirements/Qualifications): list bullet points:
- 10+ years of experience in public relations, corporate communications, media relations, preferably within financial services, fintech, technology, or a highly regulated industry
- Established relationships with top-tier financial, business, technology, fintech media with a demonstrated ability to secure meaningful media coverage
- Proven experience developing and executing integrated PR communication strategies aligned with business objectives
- Demonstrated ability to counsel senior executives and serve as a trusted communications advisor
- Exceptional written and verbal skills, with ability to translate complex financial, technical, and business concepts into compelling, accessible narratives
- Demonstrated experience managing media inquiries, executive communications, thought leadership, and strategic media opportunities
- Experience developing and executing proactive PR campaigns, corporate announcements, and communications initiatives that elevate brand visibility and reputation
- Strategic thinker with strong business judgement, sounds editorial instincts, and the ability to identify opportunities that strengthen the company’s reputation and market presence
- Familiarity with social media, digital communications, media monitoring, and AI-enabled tools to support content development, communications planning, and performance measurement
- Experience managing external PR agencies, consultants, and other communications partners
- Strong understanding of how regulatory developments, market trends, and industry events influence corporate reputation and media narratives
- FINRA Series 24 license is a plus, but not required
We could treat as Requirements.
Location: "Location This role is open to candidates in the following locations: New York City, NY - Hybrid This role is expected to come into the office on a cadence set by the Hiring Manager/Team. If you're not based in one of the locations listed above, this role is not a fit, and we cannot accommodate remote work outside these locations. Applicants must be authorized to work for any employer in the U.S. DriveWealth does not sponsor or take over sponsorship of an employment visa at this time."
We need to keep substantive: location is New York City, NY - Hybrid. Also note work authorization requirement. We could include a short paragraph.
Pay: "Pay Range: $170,000 – $190,000 USD"
Also later there is "Compensation Pay is generally based on the level..." but that's generic; we should not include boilerplate. The specific pay range is substantive.
Benefits: "Working at DriveWealth We do our best work when we're in the same room.... We provide competitive compensation, equity, and a 401(k) match. We also offer Medical insurance, Dental insurance, Vision insurance, Disability insurance, and Paid Parental Leave, along with a wellness reimbursement, a company-provided phone, and a personal development allowance. Finally, we value the time you spend away from the office with generous Paid Time Off (PTO) and observed holidays."
We need to extract benefits list: competitive compensation, equity, 401(k) match, Medical insurance, Dental insurance, Vision insurance, Disability insurance, Paid Parental Leave, wellness reimbursement, company-provided phone, personal development allowance, generous Paid Time Off (PTO) and observed holidays.
We should not include generic statements like "We do our best work when we're in the same room." That's somewhat fluff but maybe still substantive? It's about work culture; could keep as prose. But we can keep a short paragraph about hybrid work.
We also have "Work Authorization" section but that's similar to location requirement; we might incorporate into location paragraph.
We must remove boilerplate like EEO, Agency Disclaimer, etc.
Also remove duplicated lines: there is a repeated "Compensation" section later; we ignore.
Now craft HTML.
We'll have:
About Us
... (the About Us paragraph)
About the Role
... (About The Role paragraph)
Responsibilities
- ...
...
Requirements
- ...
...
Location
New York City, NY – Hybrid. Applicants must be authorized to work in the United States without visa sponsorship.
Pay
$170,000 – $190,000 USD
Benefits
- Competitive compensation
- Equity
- 401(k) match
- Medical insurance
- Dental insurance
- Vision insurance
- Disability insurance
- Paid parental leave
- Wellness reimbursement
- Company‑provided phone
- Personal development allowance
- Generous paid time off (PTO) and observed holidays
We might also include a short paragraph about hybrid work culture under Location or separate "Work Environment". But we can keep as part of Location.
Check for any duplicated content: we have not included the "Working at DriveWealth" paragraph besides benefits list; we extracted benefits. The sentence about "We do our best work when we're in the same room..." is somewhat cultural; we could keep as a short paragraph under "Work Environment" but not required. The instruction: prefer few substantive sections over many thin ones. We could incorporate that sentence into Location paragraph as extra detail.
Let's
- for any list of duties/requirements/benefits, and
for prose. We need to decide which sections to include. Let's parse the posting: - About Us: description of company mission, etc. This is substantive. Could be a section "About Us" but not in allowed list. However instruction says use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It says e.g., not exclusive. So we can use other headings as needed, but likely they expect those typical headings. However "About Us" is not typical but we could still use
About Us
. It's not prohibited. The instruction: "usefor section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." It implies those are examples; we can use other headings as needed. But they also say "Prefer a few substantive sections over many thin ones." So we could combine About Us and About the role into one "About the role"? No, they are distinct. Better to have sections: About Us, About the role (maybe "About The Role"), Responsibilities, Requirements, Location, Pay, Benefits. We must not repeat the job title as a heading. Job title is "Media and PR Lead". Not used. We must not put Job ID/requisition numbers as headings. We must remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. We need to preserve all substantive information. Let's extract substantive content: About Us paragraph: "DriveWealth is on a mission to make investing easier. We believe that everyone should have the ability to control their financial future, and that access to financial markets should not be limited by geography, wealth, or legacy systems. We are a global B2B financial technology organization dedicated to democratizing access to financial independence around the world. Our mission is realized through an API-based platform, empowering our partners to offer seamless investing and trading experiences to clients worldwide, all from their mobile devices. Our technology provides partners with a modern, extensible toolkit, enabling traditional investment workflows and innovative techniques like fractional share ownership. DriveWealth has evolved into a global platform offering trading of US equities, mutual funds, ETFs, fixed income, and options. There’s never been a better time to build a category-defining business and there has rarely been a team better positioned for this opportunity. Our culture blends the pace and agility of a fintech start-up with the impact, stability, and discipline of Wall Street. We encourage creativity and experimentation while ensuring institutional-grade execution and regulatory compliance in everything we do. Join us and help build the future of global investing!" That's substantive. About The Role: "As DriveWealth enters its next exciting chapter of growth, we're looking for a creative, forward-thinking Media and PR Lead to help shape our story! In this role, you'll be the driving force behind elevating our global brand visibility and taking our public image to new heights. You'll build strong media connections across top-tier international and U.S. outlets, spearhead engaging narratives around financial tech and market innovation, and connect deeply with our audiences to drive long-term impact and growth." That's substantive. What You’ll Do (Responsibilities): list bullet points (though they are semicolon separated). We need to convert to
- . Let's extract each duty:
- Develop and own media strategy aligned with core business priorities, including promotion of major initiatives, executive thought leadership positioning, and media relations for the CEO and senior team.
- Identify opportunities, pitch, and secure impactful coverage across broadcast, print, digital, and podcast media.
- Develop executive positioning and drive media readiness for CEO and leadership team: advise on messaging, manage media interview preparation and bookings, and reactive commentary.
- Oversee drafting and distribution of press releases announcing product launches, partnerships, milestones, and other newsworthy company developments
- Develop thought leadership content including executive bylines, op-eds, contributed articles, and media briefing materials that position DriveWealth as an industry authority.
- Own conference strategy including evaluation and selection of high-impact events, securing keynote and panel opportunities for executives, coordinating with partners and clients for co-marketing and speaking slots.
- Develop and execute award strategy to strengthen brand reputation and visibility—identify tier-one industry, executive, and workplace culture awards aligned with company positioning, own submission process and content development.
- Manage external Media Agency, ensuring efficient workflows, and cross-functional coordination across social, PR, conference/event, and executive workstreams.
- Protect and elevate the brand through proactive reputation management, media monitoring, and rapid-response issue mitigation. Advise on crisis communications scenarios, escalation protocols, and stakeholder messaging in partnership with cross-functional teams.
- Collaborate with DriveWealth stakeholders and internal communications and social media leads to ensure alignment across corporate, executive, and product narratives.
- Provide international PR support for product launches, partner announcements, and regional initiatives.
- Track performance and deliver monthly analytics reports with actionable insights.
- Leverage AI-enabled tools and platforms to enhance media monitoring, content development, workflow efficiency, and measurement
That's many items; we can keep as list.
You Bring (Requirements/Qualifications): list bullet points:
- 10+ years of experience in public relations, corporate communications, media relations, preferably within financial services, fintech, technology, or a highly regulated industry
- Established relationships with top-tier financial, business, technology, fintech media with a demonstrated ability to secure meaningful media coverage
- Proven experience developing and executing integrated PR communication strategies aligned with business objectives
- Demonstrated ability to counsel senior executives and serve as a trusted communications advisor
- Exceptional written and verbal skills, with ability to translate complex financial, technical, and business concepts into compelling, accessible narratives
- Demonstrated experience managing media inquiries, executive communications, thought leadership, and strategic media opportunities
- Experience developing and executing proactive PR campaigns, corporate announcements, and communications initiatives that elevate brand visibility and reputation
- Strategic thinker with strong business judgement, sounds editorial instincts, and the ability to identify opportunities that strengthen the company’s reputation and market presence
- Familiarity with social media, digital communications, media monitoring, and AI-enabled tools to support content development, communications planning, and performance measurement
- Experience managing external PR agencies, consultants, and other communications partners
- Strong understanding of how regulatory developments, market trends, and industry events influence corporate reputation and media narratives
- FINRA Series 24 license is a plus, but not required
We could treat as Requirements.
Location: "Location This role is open to candidates in the following locations: New York City, NY - Hybrid This role is expected to come into the office on a cadence set by the Hiring Manager/Team. If you're not based in one of the locations listed above, this role is not a fit, and we cannot accommodate remote work outside these locations. Applicants must be authorized to work for any employer in the U.S. DriveWealth does not sponsor or take over sponsorship of an employment visa at this time."
We need to keep substantive: location is New York City, NY - Hybrid. Also note work authorization requirement. We could include a short paragraph.
Pay: "Pay Range: $170,000 – $190,000 USD"
Also later there is "Compensation Pay is generally based on the level..." but that's generic; we should not include boilerplate. The specific pay range is substantive.
Benefits: "Working at DriveWealth We do our best work when we're in the same room.... We provide competitive compensation, equity, and a 401(k) match. We also offer Medical insurance, Dental insurance, Vision insurance, Disability insurance, and Paid Parental Leave, along with a wellness reimbursement, a company-provided phone, and a personal development allowance. Finally, we value the time you spend away from the office with generous Paid Time Off (PTO) and observed holidays."
We need to extract benefits list: competitive compensation, equity, 401(k) match, Medical insurance, Dental insurance, Vision insurance, Disability insurance, Paid Parental Leave, wellness reimbursement, company-provided phone, personal development allowance, generous Paid Time Off (PTO) and observed holidays.
We should not include generic statements like "We do our best work when we're in the same room." That's somewhat fluff but maybe still substantive? It's about work culture; could keep as prose. But we can keep a short paragraph about hybrid work.
We also have "Work Authorization" section but that's similar to location requirement; we might incorporate into location paragraph.
We must remove boilerplate like EEO, Agency Disclaimer, etc.
Also remove duplicated lines: there is a repeated "Compensation" section later; we ignore.
Now craft HTML.
We'll have:
About Us
... (the About Us paragraph)
About the Role
... (About The Role paragraph)
Responsibilities
- ... ...
Requirements
- ... ...
Location
New York City, NY – Hybrid. Applicants must be authorized to work in the United States without visa sponsorship.
Pay
$170,000 – $190,000 USD
Benefits
- Competitive compensation
- Equity
- 401(k) match
- Medical insurance
- Dental insurance
- Vision insurance
- Disability insurance
- Paid parental leave
- Wellness reimbursement
- Company‑provided phone
- Personal development allowance
- Generous paid time off (PTO) and observed holidays
- . Let's extract each duty:
- Develop and own media strategy aligned with core business priorities, including promotion of major initiatives, executive thought leadership positioning, and media relations for the CEO and senior team.
- Identify opportunities, pitch, and secure impactful coverage across broadcast, print, digital, and podcast media.
- Develop executive positioning and drive media readiness for CEO and leadership team: advise on messaging, manage media interview preparation and bookings, and reactive commentary.
- Oversee drafting and distribution of press releases announcing product launches, partnerships, milestones, and other newsworthy company developments
- Develop thought leadership content including executive bylines, op-eds, contributed articles, and media briefing materials that position DriveWealth as an industry authority.
- Own conference strategy including evaluation and selection of high-impact events, securing keynote and panel opportunities for executives, coordinating with partners and clients for co-marketing and speaking slots.
- Develop and execute award strategy to strengthen brand reputation and visibility—identify tier-one industry, executive, and workplace culture awards aligned with company positioning, own submission process and content development.
- Manage external Media Agency, ensuring efficient workflows, and cross-functional coordination across social, PR, conference/event, and executive workstreams.
- Protect and elevate the brand through proactive reputation management, media monitoring, and rapid-response issue mitigation. Advise on crisis communications scenarios, escalation protocols, and stakeholder messaging in partnership with cross-functional teams.
- Collaborate with DriveWealth stakeholders and internal communications and social media leads to ensure alignment across corporate, executive, and product narratives.
- Provide international PR support for product launches, partner announcements, and regional initiatives.
- Track performance and deliver monthly analytics reports with actionable insights.
- Leverage AI-enabled tools and platforms to enhance media monitoring, content development, workflow efficiency, and measurement
That's many items; we can keep as list.
You Bring (Requirements/Qualifications): list bullet points:
- 10+ years of experience in public relations, corporate communications, media relations, preferably within financial services, fintech, technology, or a highly regulated industry
- Established relationships with top-tier financial, business, technology, fintech media with a demonstrated ability to secure meaningful media coverage
- Proven experience developing and executing integrated PR communication strategies aligned with business objectives
- Demonstrated ability to counsel senior executives and serve as a trusted communications advisor
- Exceptional written and verbal skills, with ability to translate complex financial, technical, and business concepts into compelling, accessible narratives
- Demonstrated experience managing media inquiries, executive communications, thought leadership, and strategic media opportunities
- Experience developing and executing proactive PR campaigns, corporate announcements, and communications initiatives that elevate brand visibility and reputation
- Strategic thinker with strong business judgement, sounds editorial instincts, and the ability to identify opportunities that strengthen the company’s reputation and market presence
- Familiarity with social media, digital communications, media monitoring, and AI-enabled tools to support content development, communications planning, and performance measurement
- Experience managing external PR agencies, consultants, and other communications partners
- Strong understanding of how regulatory developments, market trends, and industry events influence corporate reputation and media narratives
- FINRA Series 24 license is a plus, but not required
We could treat as Requirements.
Location: "Location This role is open to candidates in the following locations: New York City, NY - Hybrid This role is expected to come into the office on a cadence set by the Hiring Manager/Team. If you're not based in one of the locations listed above, this role is not a fit, and we cannot accommodate remote work outside these locations. Applicants must be authorized to work for any employer in the U.S. DriveWealth does not sponsor or take over sponsorship of an employment visa at this time."
We need to keep substantive: location is New York City, NY - Hybrid. Also note work authorization requirement. We could include a short paragraph.
Pay: "Pay Range: $170,000 – $190,000 USD"
Also later there is "Compensation Pay is generally based on the level..." but that's generic; we should not include boilerplate. The specific pay range is substantive.
Benefits: "Working at DriveWealth We do our best work when we're in the same room.... We provide competitive compensation, equity, and a 401(k) match. We also offer Medical insurance, Dental insurance, Vision insurance, Disability insurance, and Paid Parental Leave, along with a wellness reimbursement, a company-provided phone, and a personal development allowance. Finally, we value the time you spend away from the office with generous Paid Time Off (PTO) and observed holidays."
We need to extract benefits list: competitive compensation, equity, 401(k) match, Medical insurance, Dental insurance, Vision insurance, Disability insurance, Paid Parental Leave, wellness reimbursement, company-provided phone, personal development allowance, generous Paid Time Off (PTO) and observed holidays.
We should not include generic statements like "We do our best work when we're in the same room." That's somewhat fluff but maybe still substantive? It's about work culture; could keep as prose. But we can keep a short paragraph about hybrid work.
We also have "Work Authorization" section but that's similar to location requirement; we might incorporate into location paragraph.
We must remove boilerplate like EEO, Agency Disclaimer, etc.
Also remove duplicated lines: there is a repeated "Compensation" section later; we ignore.
Now craft HTML.
We'll have: