Senior Lead, Marketing Performance Analytics & Revenue Operations

About the role

The Marketing Analytics and Revenue Operations Senior Lead is a strategic, hands-on analytical leader responsible for driving insight generation across the B2B marketing organization. This role helps the business understand business growth through the lens of marketing channels.

Responsibilities

• Evaluate how to accelerate business growth by analyzing performance across channels, audiences, and the full marketing funnel.
• Identify where the marketing organization should invest, optimize, or shift spend and provide regular insights to channel owners to improve efficiency and ROI.
• Oversee a small team of 1-3 analysts and senior analysts and work directly with marketing teams to deliver recommendations, build dashboards, automate insights, and support data-driven decision-making across the organization.
• Automate reporting and surface actionable insights for marketing and sales stakeholders all while ensuring data accuracy, consistency, and usability across CRM, marketing platforms, and data warehouses.
• Partner with operations and engineering teams to improve data flows, data models, and quality.
• Lead analytics projects from start to finish, including developing attribution systems, building segmentation models, or evaluating performance across key marketing channels (email, events, paid media, digital).
• Leverage LTV and cohort models to guide investment decisions and prioritize initiatives.
• Diagnose funnel performance, identify bottlenecks, and recommend actions that improve conversion and revenue impact.
• Present findings and recommendations to marketing leadership and senior stakeholders.

Required Skills

• Bachelor’s or Master’s degree in Analytics, Data Science, Business, Economics, or equivalent professional portfolio.
• 5+ years of experience in B2B marketing analytics, business intelligence, or revenue analytics.
• Proficiency in SQL and Power BI.
• Experience with CRM, Marketing, and Sales Platforms (Marketo, CJA, Atlas, etc.).
• Strong understanding of multi-touch attribution, marketing, B2B funnels, and revenue dynamics.
• Ability to manage and mentor analytical talent.
• Excellent communication and data storytelling skills, able to simplify complexity for diverse audiences.

Key Competencies

• Strong analytical and quantitative problem-solving.
• Ability to work autonomously and own medium-to-large sized projects end-to-end.
• Skilled at translating insights into business recommendations.
• Collaboration and relationship-building across marketing and sales.
• High attention to data quality and consistency.
• Curiosity, initiative, and deep commitment to driving business growth.

Compensation

The compensation range for the position in the U.S. is $100,080 to $190,080 based on a full-time schedule. Your actual compensation may vary depending on your geography, job-related skills and experience.

Benefits

• Comprehensive benefits package including medical and dental coverage, disability, retirement benefits, paid leave, and paid time off.
• Discretionary annual bonus program based on performance.
• State-of-the-art resources and Fortune 100 clients.
• Employee learning programs and opportunities to receive certifications.
• Volunteering and giving platform.

Equal Opportunity Employer

Kyndryl is an equal opportunity employer and welcomes people of all cultures, backgrounds, and experiences. Diversity is a whole lot more than what we look like or where we come from, it’s how we think and who we are. We welcome people of all cultures, backgrounds, and experiences. But we’re not doing it single-handedly: Our Kyndryl Inclusion Networks are only one of many ways we create a workplace where all Kyndryls can find and provide support and advice.