Senior Integrated Media Strategist (Paid Search)

Responsibilities

• Serve as a key contact and subject-matter expert on client programs.
• Present plans and review/present results to director- and c-level client contacts.
• Develop deep understanding of clients’ businesses, including products/services offered, business goals, positioning, and differentiation from others in their industry.
• Develop and oversee a client’s overall media strategy with paid search as the cornerstone, including audience targeting, media mix planning across search, social, and programmatic, and ongoing campaign optimization.
• Own paid search end to end—account structure, keyword and query strategy, bid and budget management, and continuous optimization across Google Ads, Microsoft Ads, and other emerging platforms (ChatGPT).
• Oversee the execution of media RFPs. Drive negotiation and vendor selection. Review and sign off on all orders and contracts.
• Formulate the measurement strategy, including recommending KPIs, developing tracking procedures, and forecasting results.
• Lead actionable testing strategies in close collaboration with creative teams to improve digital creative, messaging, and landing pages (CRO).
• Analyze performance data to develop actionable program insights (what happened, why did it happen, and what do we do next), including leading client performance forecasting exercises.
• Overall budget ownership, including overseeing client billing, pacing, and reconciliation.
• Participate in new business activities as needed, including providing strategy/tactical recommendations and helping with pitch development.
• Provide thought leadership, both internally and externally, on behalf of the agency. Activities include contributing content to agency newsletter/blog, sharing relevant trends & POVs on Linkedin, and guest appearances on our podcast.
• Stay up to date on media tools, capabilities, and best practices across a wide mix of media tactics.

Requirements

• 6-8 years’ experience in developing, presenting, and executing integrated media strategies, including managing seven-figure (or larger) annual media budgets.
• Demonstrated experience implementing campaigns, including both biddable media (programmatic display, social, paid search) and publisher-direct buys.
• Excellent written and verbal communication skills, including ability to interface directly with senior level clients and agency staff.
• Hands-on experience working in various ad tech platforms, including Google Marketing Platform (Campaign Manager, Search Ads 360, Display & Video 360), DSPs (Basis, the Trade Desk, etc.), Google/Microsoft Ads, Google Analytics/Tag Manager, & Social Platforms.