Senior Integrated Marketing Manager

About the Role

Rendr is seeking a Senior Integrated Marketing Manager to develop and execute high-impact marketing programs that strengthen the Rendr brand, drive patient acquisition and engagement, and support the continued growth of our healthcare network. This is a hands-on role for an experienced marketer who can manage campaigns from strategy and concept through execution, measurement, and optimization. The ideal candidate brings strong experience across digital marketing, content and social media, event/experiential marketing, vendor and partner management, and emerging AI-driven marketing tools. Native-level fluency in Chinese, both written and spoken, is required, along with a strong understanding of Chinese and Asian American audiences.

Responsibilities

• Develop and execute integrated marketing campaigns across digital, social media, content, events, community outreach, and traditional channels to support patient acquisition, brand awareness, service lines, and market growth.
• Manage digital marketing initiatives including paid search, paid social, SEO, Generative Engine Optimization (GEO), email, websites, and Chinese-language platforms such as WeChat and RED/Xiaohongshu.
• Develop and optimize content to improve Rendr's visibility across traditional search engines and AI-powered search and answer platforms.
• Apply agentic AI and other AI-enabled marketing tools to improve campaign development, content creation, audience research, marketing workflows, personalization, analytics, and team productivity.
• Plan and execute community events, health fairs, sponsorships, physician events, cultural programs, and other experiential marketing initiatives.
• Develop and review compelling marketing content in both Chinese and English, ensuring cultural relevance, accuracy, and brand consistency.
• Manage marketing vendors and strategic partners, including agencies, media partners, technology platforms, creative and production vendors, event partners, and community organizations; oversee scopes of work, budgets, deliverables, timelines, performance, and relationships.
• Identify and develop new external partnerships and marketing opportunities that expand Rendr's reach and strengthen its presence in the communities it serves.
• Track campaign performance, patient inquiries and conversions, engagement, acquisition costs, and other KPIs; use data and insights to continuously optimize marketing effectiveness and ROI.
• Collaborate closely with physicians, operations, patient access, business development, and senior leadership to translate organizational priorities into effective marketing programs.

Qualifications

• Bachelor's degree in Marketing, Communications, Advertising, Business, or a related field required; graduate degree in marketing, business, or a related discipline preferred.
• Minimum 6 years of hands-on marketing experience, with demonstrated success managing integrated campaigns across digital and experiential/event marketing.
• Native-level Chinese fluency, with exceptional written and verbal communication skills; strong professional proficiency in English.
• Strong working knowledge of digital advertising, social media, SEO, GEO, content marketing, analytics, and emerging digital channels.
• Demonstrated experience using generative AI and agentic AI tools in practical marketing workflows, with the ability to identify opportunities to automate, accelerate, and improve marketing activities through AI.
• Demonstrated ability to manage agencies, vendors, media partners, and other external partners, including budgets, contracts/scopes, deliverables, timelines, and performance.
• Strong project management and analytical skills with the ability to manage multiple campaigns, stakeholders, partners, and deadlines simultaneously.
• Experience marketing to Chinese/Asian American audiences and familiarity with WeChat, RED/Xiaohongshu, and other relevant platforms strongly preferred.
• Healthcare, consumer services, multi-location business, or community-based marketing experience preferred.

Benefits

• Medical, Dental, and Vision Insurance
• 401k with Company Match
• Paid Time Off
• Paid Holidays/ Floating Holiday(s)
• Commuter Benefits
• Health Savings Account/ Flexible Spending Account/ Dependent Care Account
• Annual Performance Bonus

Rendr is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.