Senior Integrated Marketing and Operations Manager

The Senior Integrated Marketing and Operations Manager role is based in the United States and offers the opportunity to lead high-impact integrated marketing programs that drive engagement, pipeline growth, and business outcomes. The position combines campaign strategy, project leadership, analytics, and process optimization in a fast-paced environment.

Accountabilities

• Own the planning, execution, and optimization of integrated marketing initiatives while creating operational excellence across the growth organization.
• Act as a central coordinator between teams, ensuring campaigns are aligned with business goals and continuously improved through insights and automation.
• Lead the execution and optimization of integrated marketing programs, including webinars, nurture campaigns, email initiatives, content syndication, and customer advocacy programs.
• Define campaign objectives, KPIs, measurement frameworks, and success criteria in collaboration with marketing and operations stakeholders.
• Monitor campaign performance, identify optimization opportunities, and improve engagement, conversion rates, and pipeline contribution.
• Scale successful programs across different market segments, industries, and target audiences.
• Build repeatable processes, document learnings, and establish best practices to improve campaign efficiency.
• Partner with product marketing teams to support product launches and strategic marketing initiatives.
• Develop launch plans, activation strategies, and coordinated execution across marketing and sales development teams.
• Serve as the operational hub connecting marketing, sales, product, and other cross-functional stakeholders.
• Manage campaign planning processes, dependencies, timelines, and execution alignment.
• Establish campaign briefs, reporting structures, and post-campaign analysis processes.
• Partner with operations teams to improve attribution, reporting, and performance measurement.
• Translate campaign insights into actionable recommendations that improve business outcomes.
• Leverage AI tools and automation workflows to accelerate campaign execution, reporting, content processes, and team productivity.

Requirements

• Experienced marketing professional with strong campaign management skills, analytical thinking, and the ability to operate effectively across multiple teams and priorities.
• 6+ years of experience in integrated marketing, demand generation, marketing operations, or strategic program management.
• Proven experience executing multi-channel B2B marketing campaigns from planning through optimization.
• Strong project management skills with the ability to manage complex initiatives and competing priorities.
• Experience collaborating with Marketing Operations, Sales Development, Product Marketing, Sales, and other cross-functional teams.
• Organizational skills with exceptional attention to detail and execution discipline.
• Analytical mindset with experience measuring campaign performance, funnel impact, and business results.
• Ability to translate data insights into practical recommendations and improvements.
• Excellent communication skills with the ability to align stakeholders and drive projects forward.
• Experience using AI tools, automation platforms, or emerging technologies to improve marketing workflows is a plus.
• Able to thrive in a fast-paced, evolving environment with a strong ownership mindset.

Benefits

• Competitive compensation package.
• Fully remote work environment with flexibility.
• Opportunity to work on innovative marketing initiatives within a rapidly growing technology organization.
• Collaboration with experienced teams across marketing, sales, product, and operations.
• Access to modern AI-powered tools and processes to improve productivity and impact.
• Opportunity to contribute to strategic growth initiatives and scalable marketing programs.
• Inclusive workplace culture focused on collaboration, innovation, and professional growth.