Senior Homecare Marketing Business Analyst

Key Responsibilities

• Translate business requests into technical reporting requirements and execute those requirements.
• Create and manage real-time KPI dashboards and business case reports using PowerBI, Tableau, and Excel.
• Develop and maintain automated and ad-hoc reporting for the direct-to-consumer healthcare business.
• Analyze quantitative and qualitative data to identify trends, generate insights, and provide actionable recommendations.
• Leverage owned and external data sources to develop enhanced reporting and support real-time marketing decisions.
• Collaborate with BI and finance teams to develop analytic solutions based on business needs.
• Support decision-making by understanding complex business problems, identifying opportunities, and using best practices in reporting and analysis.
• Ensure compliance with HIPAA privacy requirements in all data handling and reporting.

Basic Qualifications

• Bachelor's degree required; MBA or equivalent experience preferred.
• 5+ years of experience translating business requests into technical reporting requirements and executing those requirements.
• 5+ years of experience working with reporting tools like PowerBI and Tableau; experience with SQL queries required.
• 5+ years of experience in performance marketing, preferably involving e-commerce.
• Strong experience collaborating with matrixed teams and using business analytics to support leaders.
• Experience implementing complex data management projects.
• Familiarity with direct-to-consumer key performance indicators preferred.
• Experience with Salesforce.com environments is a plus.
• Experience in health insurance reimbursement and P&L management preferred.