Senior GTM Strategist

About the role

The Senior GTM Strategist role at Tallwave is a strategic position that sits at the intersection of strategy, marketing, product experience, customer behavior, and commercial growth. This role involves diagnosing where a client's go-to-market engine is underperforming, developing the strategy to address it, and guiding execution teams toward measurable business outcomes.

Responsibilities

• Diagnose GTM challenges across acquisition, activation, conversion, retention, and expansion.
• Develop ICP frameworks, segmentation strategies, and buyer journey architectures.
• Design integrated growth strategies spanning AI visibility, organic search, paid acquisition, lifecycle marketing, product experience, and customer retention.
• Translate business objectives into measurable growth programs and KPIs.
• Build strategic roadmaps that prioritize investments based on impact, effort, and organizational readiness.
• Develop positioning and messaging strategies for complex and high-consideration purchase journeys.
• Lead executive-level strategy conversations and present recommendations to C-suite stakeholders.
• Use data, research, customer insight, and AI-derived intelligence to continuously refine GTM recommendations.
• Comfort building in AI-native environments, translating outputs into client facing deliverables, and working with the team to consistently achieve delivery excellence.
• Identify opportunities for adjacent growth initiatives across product, customer experience, and commercialization efforts.

Requirements

• 5+ years of experience developing and executing go-to-market strategies.
• Experience leading growth initiatives across multiple stages of the customer lifecycle.
• Demonstrated success developing integrated demand generation and conversion strategies.
• Experience defining ICPs, buyer journeys, segmentation models, and positioning frameworks.
• Strong understanding of modern marketing ecosystems including paid media, SEO, lifecycle marketing, conversion optimization, and AI discovery.
• Experience presenting recommendations to executive stakeholders including CMOs, CROs, CEOs, and founders.
• Strong analytical capabilities with the ability to convert complex data into actionable strategic recommendations.
• Agency, consulting, or product-led growth experience preferred.
• Experience working with high-consideration, complex, or trust-based buying journeys preferred.

Culture and Perks of Being a Tallwaver

We embrace a maverick attitude, are committed to relentless pursuit, and are curious with a focus on personal growth. We value selfless teamwork, demonstrate strong leadership qualities with a knack for collaboration, and are thoughtfully rigorous with a strong work ethic and attention to detail. We foster an environment of empathy and compassion for each other and our clients, and we are a diverse (and competitive, and hilarious, and sometimes a little crazy) group of coworkers. You know, the kind you actually want to grab a drink with after work. We offer career growth and opportunity, and we grow leaders here. We recognize the contributions of individuals and teams throughout Tallwave and we stop to celebrate along the way. We are surrounded by badass talent and clients – our work has been featured in TechCrunch, Forbes, Wired, Product Hunt, and more. We’ve been featured on the INC Best Workplaces List, the Phoenix Business Journal Best Places to Work List, and the AZCentral Top Places to Work List.

Benefits

• Comprehensive Medical, Dental, Vision, Life, and 401(k) plans.
• Employer-paid short-term disability, long-term disability plans and life insurance.
• Remote work and office hours flexibility as needed.
• A generous PTO policy.