Senior Growth Product Manager (Hybrid)
for section headings. Use - for lists. Use
for prose.
We must not repeat job title as heading. So no heading "Senior Product Manager, Growth". Use sections.
We need to preserve all substantive information. Ensure we don't lose details.
Let's craft:
About the role
Hi, Future Homie! At Homebase, you’ll join a team that’s bold, fast-moving, and obsessed with helping small businesses thrive. We build with empathy, act with urgency, and take big swings that drive real-world impact. Here, every Homie shows up to raise the bar, support one another, and celebrate wins as a team. We’re not just building an app—we’re building unstoppable teams.
Your Impact Starts Here We’re looking for a Senior Product Manager, Growth, to own and scale our customers’ first 30 days with Homebase. You’ll drive the strategy, vision, and execution of onboarding and activation experiences that accelerate time-to-value, maximize engagement, and unlock long-term revenue impact. This is an AI-first, data-rich role: you'll be expected to ship AI features and prove they actually work through rigorous evaluation, not just intuition. This is a high-visibility, high-impact role, designed for a product leader who can balance strategy, execution, and cross-functional influence.
But we used maybe not needed; we can just keep as prose. Use .
Responsibilities: list items.
We need to capture each bullet:
- Own the end-to-end first 30-day customer experience — defining the product strategy, vision, and roadmap to accelerate onboarding, activation, and early engagement for both business owners and their employees
- Drive signup-to-activation conversion, reducing drop-off across the free trial funnel (pre-trial, freemium, and paid conversion stages)
- Design and optimize self-serve onboarding flows, in-product guidance, progress checklists, interactive product tours, and contextual tooltips that drive users to their "aha moment" faster
- Own and improve key growth metrics, including activation rate, trial-to-paid conversion rate, time-to-value, and customer acquisition cost (CAC)
- Run a high-velocity experimentation program — design A/B tests, analyze results, and iterate rapidly on onboarding and activation hypotheses using behavioral analytics tools (Amplitude, Statsig, etc.)
- Define and execute an AI-first product strategy for onboarding
- Partner cross-functionally with Engineering, Design, Marketing, Sales, and GTM leadership to align PLG initiatives with go-to-market motions and new customer revenue goals
- Collaborate with Marketing and GTM on lifecycle messaging and in-product nudges that re-engage users who have gone dark during their trial period
- Bring a strong point of view on freemium model optimization — understanding how to move users from free to paid through product experience, not just sales or marketing
We'll put each as
- .
Requirements/Qualifications/Skills: The "Role 🚀 The Foundation for Success - These are the experiences and strengths that will set you up for success in this role:" bullet list:
- 8+ years of product management experience, with at least 3 years in a dedicated PLG, growth, onboarding, or activation role at a B2B SaaS company
- Proven ownership of the full PLG funnel — signup, onboarding, activation, free trial conversion — with quantifiable results (e.g., "improved signup-to-activation rate by X%")
- Deep familiarity with PLG mechanics: freemium models, self-serve funnels, trial experiences, and in-app upgrade flows
- Hands-on experience with behavioral analytics tools such as Amplitude, Mixpanel, or similar; comfortable building and interpreting funnel reports, activation cohorts, and retention curves without needing a data analyst to do it for you
- Demonstrated experimentation chops — has designed and shipped A/B tests, understands statistical significance, and can articulate what they learned and changed as a result
- Strong stakeholder management and cross-functional influence — has worked directly with Engineers and Designers as primary stakeholders (not marketing or ad teams) and can align executives around a growth vision without direct authority
- Data-driven decision maker — lives in the metrics, can tell the story of a funnel from top to bottom, and knows when to trust data vs. qualitative signal
We could split into Requirements and Qualifications but we can combine into one section "Requirements". Or we could have "Qualifications". The instruction says use headings like Requirements, Qualifications, Skills. We can decide to put all in "Requirements". Or we could separate: Requirements (experience), Qualifications (education?), Skills (tools). But we don't have explicit education. Safer to put all in "Requirements". Or we could have "Qualifications" for the bullet list and "Skills" for tools. But we risk creating thin sections. The instruction: Prefer a few substantive sections over many thin ones. So maybe one section "Requirements" covering all.
Benefits: "What We Offer" bullet list:
- Ownership & Savings: Stock options + TFSA/RRSP with 4% company match
- Health & Wellness: Comprehensive medical, dental, and vision for you and your dependents
- Time Flexibility: Flex time off + company holidays + designated focus periods
- AI access, for real: We invest in builders and believe that curiosity shouldn't have a paywall. That means you'll have access to paid AI tools with minimal restrictions, so you can build, experiment, and level up your craft.
- Family Support: Maternity/Parental Leave EI top-up support offered (after 6 months of service)
- Work Your Way: Work From Anywhere Month + meeting-free weeks yearly
- Protection Plans: Life insurance + short/long-term disability coverage
- Workspace Perks: Meals provided, team offsites, and Customer Days
Also hybrid rhythm: "Our Hybrid Rhythm: We believe collaboration drives impact. That’s why Tuesday and Wednesday are our required in-office days—a time to move faster as a team, build deeper connections, make better decisions, and build together." This could be Schedule section.
We could include hybrid rhythm under Benefits or Schedule. Since there is a Schedule heading, we can put that there.
Thus:
Benefits
...
Schedule
Tuesday and Wednesday are required in-office days to foster collaboration; the rest of the week offers flexibility with flex time off, company holidays, designated focus periods, and a Work From Anywhere Month plus meeting‑free weeks yearly.
But we need to preserve all specifics: "Flex time off + company holidays + designated focus periods" already in Benefits under Time Flexibility. So we might not repeat. For Schedule we just mention required in-office days Tuesday and Wednesday. Could also note "Work From Anywhere Month + meeting-free weeks yearly" but that's already in Benefits under Work Your Way. To avoid duplication, maybe we keep Schedule just about required in-office days. However we must preserve all substantive information; we already have those details in Benefits. So Schedule can be brief: "Tuesday and Wednesday are required in-office days."
Now ensure we didn't include boilerplate like EEO etc. We removed.
Now produce HTML fragment only.
Check for any repeated lines: we must not duplicate. Ensure we didn't include "At Homebase, we celebrate diversity and are proud to be an equal opportunity employer." etc. Remove.
Now craft final HTML.
We'll need to escape any inner HTML? Not needed.
Let's write:
About the role
Hi, Future Homie! At Homebase, you’ll join a team that’s bold, fast‑moving, and obsessed with helping small businesses thrive. We build with empathy, act with urgency, and take big swings that drive real‑world impact. Here, every Homie shows up to raise the bar, support one another, and celebrate wins as a team. We’re not just building an app—we’re building unstoppable teams.
Your Impact Starts Here: We’re looking for a Senior Product Manager, Growth, to own and scale our customers’ first 30 days with Homebase. You’ll drive the strategy, vision, and execution of onboarding and activation experiences that accelerate time‑to‑value, maximize engagement, and unlock long‑term revenue impact. This is an AI‑first, data‑rich role: you'll be expected to ship AI features and prove they actually work through rigorous evaluation, not just intuition. This is a high‑visibility, high‑impact role, designed for a product leader who can balance strategy, execution, and cross‑functional influence.
Responsibilities
- Own the end‑to‑end first 30‑day customer experience — defining the product strategy, vision, and roadmap to accelerate onboarding, activation, and early engagement for both business owners and their employees
- Drive signup‑to‑activation conversion, reducing drop‑off across the free trial funnel (pre‑trial, freemium, and paid conversion stages)
- Design and optimize self‑serve onboarding flows, in‑product guidance, progress checklists, interactive product tours, and contextual tooltips that drive users to their "aha moment" faster
- Own and improve key growth metrics, including activation rate, trial‑to‑paid conversion rate, time‑to‑value, and customer acquisition cost (CAC)
- Run a high‑velocity experimentation program — design A/B tests, analyze results, and iterate rapidly on onboarding and activation hypotheses using behavioral analytics tools (Amplitude, Statsig, etc.)
- Define and execute an AI‑first product strategy for onboarding
- Partner cross‑functionally with Engineering, Design, Marketing, Sales, and GTM leadership to align PLG initiatives with go‑to‑market motions and new customer revenue goals
- Collaborate with Marketing and GTM on lifecycle messaging and in‑product nudges that re‑engage users who have gone dark during their trial period
- Bring a strong point of view on freemium model optimization — understanding how to move users from free to paid through product experience, not just sales or marketing
for prose. We must not repeat job title as heading. So no heading "Senior Product Manager, Growth". Use sections. We need to preserve all substantive information. Ensure we don't lose details. Let's craft:
About the role
Hi, Future Homie! At Homebase, you’ll join a team that’s bold, fast-moving, and obsessed with helping small businesses thrive. We build with empathy, act with urgency, and take big swings that drive real-world impact. Here, every Homie shows up to raise the bar, support one another, and celebrate wins as a team. We’re not just building an app—we’re building unstoppable teams.
Your Impact Starts Here We’re looking for a Senior Product Manager, Growth, to own and scale our customers’ first 30 days with Homebase. You’ll drive the strategy, vision, and execution of onboarding and activation experiences that accelerate time-to-value, maximize engagement, and unlock long-term revenue impact. This is an AI-first, data-rich role: you'll be expected to ship AI features and prove they actually work through rigorous evaluation, not just intuition. This is a high-visibility, high-impact role, designed for a product leader who can balance strategy, execution, and cross-functional influence.
But we used maybe not needed; we can just keep as prose. Use. Responsibilities: list items. We need to capture each bullet: - Own the end-to-end first 30-day customer experience — defining the product strategy, vision, and roadmap to accelerate onboarding, activation, and early engagement for both business owners and their employees - Drive signup-to-activation conversion, reducing drop-off across the free trial funnel (pre-trial, freemium, and paid conversion stages) - Design and optimize self-serve onboarding flows, in-product guidance, progress checklists, interactive product tours, and contextual tooltips that drive users to their "aha moment" faster - Own and improve key growth metrics, including activation rate, trial-to-paid conversion rate, time-to-value, and customer acquisition cost (CAC) - Run a high-velocity experimentation program — design A/B tests, analyze results, and iterate rapidly on onboarding and activation hypotheses using behavioral analytics tools (Amplitude, Statsig, etc.) - Define and execute an AI-first product strategy for onboarding - Partner cross-functionally with Engineering, Design, Marketing, Sales, and GTM leadership to align PLG initiatives with go-to-market motions and new customer revenue goals - Collaborate with Marketing and GTM on lifecycle messaging and in-product nudges that re-engage users who have gone dark during their trial period - Bring a strong point of view on freemium model optimization — understanding how to move users from free to paid through product experience, not just sales or marketing We'll put each as
Benefits
- ...
Schedule
Tuesday and Wednesday are required in-office days to foster collaboration; the rest of the week offers flexibility with flex time off, company holidays, designated focus periods, and a Work From Anywhere Month plus meeting‑free weeks yearly.
But we need to preserve all specifics: "Flex time off + company holidays + designated focus periods" already in Benefits under Time Flexibility. So we might not repeat. For Schedule we just mention required in-office days Tuesday and Wednesday. Could also note "Work From Anywhere Month + meeting-free weeks yearly" but that's already in Benefits under Work Your Way. To avoid duplication, maybe we keep Schedule just about required in-office days. However we must preserve all substantive information; we already have those details in Benefits. So Schedule can be brief: "Tuesday and Wednesday are required in-office days." Now ensure we didn't include boilerplate like EEO etc. We removed. Now produce HTML fragment only. Check for any repeated lines: we must not duplicate. Ensure we didn't include "At Homebase, we celebrate diversity and are proud to be an equal opportunity employer." etc. Remove. Now craft final HTML. We'll need to escape any inner HTML? Not needed. Let's write:About the role
Hi, Future Homie! At Homebase, you’ll join a team that’s bold, fast‑moving, and obsessed with helping small businesses thrive. We build with empathy, act with urgency, and take big swings that drive real‑world impact. Here, every Homie shows up to raise the bar, support one another, and celebrate wins as a team. We’re not just building an app—we’re building unstoppable teams.
Your Impact Starts Here: We’re looking for a Senior Product Manager, Growth, to own and scale our customers’ first 30 days with Homebase. You’ll drive the strategy, vision, and execution of onboarding and activation experiences that accelerate time‑to‑value, maximize engagement, and unlock long‑term revenue impact. This is an AI‑first, data‑rich role: you'll be expected to ship AI features and prove they actually work through rigorous evaluation, not just intuition. This is a high‑visibility, high‑impact role, designed for a product leader who can balance strategy, execution, and cross‑functional influence.
Responsibilities
- Own the end‑to‑end first 30‑day customer experience — defining the product strategy, vision, and roadmap to accelerate onboarding, activation, and early engagement for both business owners and their employees
- Drive signup‑to‑activation conversion, reducing drop‑off across the free trial funnel (pre‑trial, freemium, and paid conversion stages)
- Design and optimize self‑serve onboarding flows, in‑product guidance, progress checklists, interactive product tours, and contextual tooltips that drive users to their "aha moment" faster
- Own and improve key growth metrics, including activation rate, trial‑to‑paid conversion rate, time‑to‑value, and customer acquisition cost (CAC)
- Run a high‑velocity experimentation program — design A/B tests, analyze results, and iterate rapidly on onboarding and activation hypotheses using behavioral analytics tools (Amplitude, Statsig, etc.)
- Define and execute an AI‑first product strategy for onboarding
- Partner cross‑functionally with Engineering, Design, Marketing, Sales, and GTM leadership to align PLG initiatives with go‑to‑market motions and new customer revenue goals
- Collaborate with Marketing and GTM on lifecycle messaging and in‑product nudges that re‑engage users who have gone dark during their trial period
- Bring a strong point of view on freemium model optimization — understanding how to move users from free to paid through product experience, not just sales or marketing