Senior Growth Marketing Manager (Pharma & HCP)

About the role

Blink Health is the fastest growing healthcare technology company that builds products to make prescriptions accessible and affordable to everybody. Our two primary products – BlinkRx and Quick Save – remove traditional roadblocks within the current prescription supply chain, resulting in better access to critical medications and improved health outcomes for patients. BlinkRx is the world’s first pharma-to-patient cloud that offers a digital concierge service for patients who are prescribed branded medications. Patients benefit from transparent low prices, free home delivery, and world-class support on this first-of-its-kind centralized platform. With BlinkRx, never again will a patient show up at the pharmacy only to discover that they can’t afford their medication, their doctor needs to fill out a form for them, or the pharmacy doesn’t have the medication in stock. We are a highly collaborative team of builders and operators who invent new ways of working in an industry that historically has resisted innovation. Join us!

Responsibilities

• Craft and execute strategic marketing plans for new pharma launches including multi-channel account-based CRM campaigns to drive activation and engagement across existing and new providers
• Design, optimize, and measure data-driven marketing tactics to drive provider engagement and prescription growth post-launch for our pharmaceutical partners
• Act in a client-facing capacity managing our relationships with the marketing functions at Brand teams, advising Brands on best practices for integrating BlinkRx into their existing marketing capabilities
• Refine and scale our playbook and assets to streamline our go-to-market capabilities for launch brands
• Create content to educate and activate Health Care Providers, field teams, and new pharma partners by clearly communicating BlinkRx’s value proposition
• Establish scalable strategies to support our client success team’s efforts to maintaining world class relationships with pharma clients; including, but not limited to, upleveling in-person and virtual client meetings
• Develop, test, and iterate on strategic B2B marketing campaigns to support lead generation for our business development team

Requirements

• 8+ years of experience, including 3+ years in pharma or healthcare marketing, with a deep understanding of industry operations
• Proven ability to deliver impactful results through growth marketing initiatives, ideally with experience activating providers and partnering with pharmaceutical manufacturers
• Consistently created significant value by supporting business development, account growth, and provider and patient services teams
• Capable of conveying complex value propositions and technical concepts clearly to both experts and non-experts, whether in writing, presentations, or discussions
• Uses data-driven insights to measure strategic campaigns, with experience A/B testing new campaigns and initiatives; uses data to convey the value delivered to partners and encourages the adoption of new products or services
• Effectively manages internal and external creative teams, delivering high-quality marketing outputs
• Works seamlessly with business development, revenue operations, provider access, product, finance, legal, operations, and marketing teams to drive engagement and results
• Highly organized with strong project management skills, ensuring deadlines are met and priorities are clear
• Experience with Salesforce and Salesforce Marketing Cloud (or similar marketing CRM platform)