Senior Growth Marketing Manager (Pharma & HCP)

Company Overview: Blink Health is the fastest growing healthcare technology company that builds products to make prescriptions accessible and affordable to everybody. Our two primary products – BlinkRx and Quick Save – remove traditional roadblocks within the current prescription supply chain, resulting in better access to critical medications and improved health outcomes for patients. BlinkRx is the world’s first pharma-to-patient cloud that offers a digital concierge service for patients who are prescribed branded medications. Patients benefit from transparent low prices, free home delivery, and world-class support on this first-of-its-kind centralized platform. With BlinkRx, never again will a patient show up at the pharmacy only to discover that they can’t afford their medication, their doctor needs to fill out a form for them, or the pharmacy doesn’t have the medication in stock. We are a highly collaborative team of builders and operators who invent new ways of working in an industry that historically has resisted innovation. Join us!

About the role

The OpportunityBlinkRx is seeking a talented and experienced Senior Growth Marketing Manager to accelerate adoption of our pharma services among Health Care Providers. You will collaborate closely with the Growth & Revenue function, our field team, and pharmaceutical partners and to launch new pharma partnerships and drive prescription growth with existing clients through co-branded marketing initiatives with brand teams and independent strategic marketing campaigns for BlinkRx. Your work will directly impact BlinkRx’s revenue by driving provider engagement and growing Blink’s script volume across our more than 50 pharma partnerships.

Responsibilities

• Craft and execute strategic marketing plans for new pharma launches including multi-channel account-based CRM campaigns to drive activation and engagement across existing and new providers
• Design, optimize, and measure data-driven marketing tactics to drive provider engagement and prescription growth post-launch for our pharmaceutical partners
• Act in a client-facing capacity managing our relationships with the marketing functions at Brand teams, advising Brands on best practices for integrating BlinkRx into their existing marketing capabilities
• Refine and scale our playbook and assets to streamline our go-to-market capabilities for launch brands
• Create content to educate and activate Health Care Providers, field teams, and new pharma partners by clearly communicating BlinkRx’s value proposition
• Establish scalable strategies to support our client success team’s efforts to maintaining world class relationships with pharma clients; including, but not limited to, upleveling in-person and virtual client meetings
• Develop, test, and iterate on strategic B2B marketing campaigns to support lead generation for our business development team

Requirements

• Experience: 8+ years of experience, including 3+ years in pharma or healthcare marketing, with a deep understanding of industry operations.
• Results Driven: Proven ability to deliver impactful results through growth marketing initiatives