Senior Growth Marketing Manager, Commercial/Mid-Market
About the role
Outreach is seeking a Sr. Growth Marketing Manager to own go-to-market strategy and execution for our Commercial and Mid-Market segments. You'll operate at the intersection of strategy and execution—developing campaigns, shaping segment strategy, and owning field work. You'll partner directly with product marketing, the broader marketing team, and sales leadership to move strategy into action.
Responsibilities
- Develop and execute go-to-market strategies for the Commercial and Mid-Market segments
- Partner with product marketing, the broader marketing team, and sales leadership to ensure alignment and successful execution of strategies
- Shaping segment strategy and driving initiatives that align with overall company goals
- Own field work and ensure successful implementation of campaigns
- Collaborate with sales leadership to understand market needs and adjust strategies accordingly
- Work closely with the broader marketing team to ensure cohesive messaging and branding across all channels
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or related field
- Minimum of 5 years of experience in a similar role, preferably in a B2B SaaS environment
- Experience in defining and executing go-to-market strategies for complex products or services
- Strong understanding of AI and its application in marketing and sales
- Proven ability to manage multiple projects simultaneously and meet deadlines
- Excellent communication and collaboration skills
- Ability to work independently and as part of a team
Qualifications
- Experience with CRM systems and marketing automation tools
- Knowledge of analytics and data-driven decision making
- Strong project management and organizational skills
- Ability to analyze data and make informed decisions
- Experience with social media marketing and digital advertising
Skills
- Strategic thinking and problem-solving skills
- Excellent written and verbal communication skills
- Ability to work effectively in a fast-paced, dynamic environment
- Experience with AI and conversational AI platforms
- Understanding of customer journey mapping and segmentation
Benefits
- Flexible time off
- 401(k) to help you save for the future
- Generous medical, dental, and vision coverage for full-time employees and their dependents
- Paid parental leave program
- Infertility/assisted reproductive services benefit
- Employee referral bonuses
- Snacks and beverages in the office, along with fun events to celebrate diversity and inclusion
- Employee resource groups
Pay
The base salary range for this role is $125,000 - $140,000. You may also be offered incentive compensation, bonus, restricted stock units, and benefits. Actual compensation is based on factors such as the candidate's skills, qualifications, location and experience. Final offers are determined through a holistic assessment and will vary within the posted range.
Schedule
Full-time position