Senior Growth Marketing Manager (B2C)

Responsibilities

• Growth Strategy & Channel Ownership
• Own B2C growth across paid, ambassador, organic, referral, partnerships, and event channels.
• Build and scale repeatable acquisition engines targeting healthcare student communities; prioritize by CAC efficiency and conversion potential.
• Paid Acquisition
• Plan, execute, and optimize campaigns across Meta and Google (with room to test new platforms).
• Own budget allocation with clear CAC and ROAS accountability; make data-driven reallocation decisions.
• Messaging & Creative
• Develop differentiated positioning for med, NP, and PA students.
• Translate product features into high-converting value propositions across ads, landing pages, and lead-gen assets.
• Lead Nurture & Funnel Optimization
• Partner with lifecycle/CRM to ensure demand captured at the top of the funnel converts.
• Identify and address drop-off points across the acquisition funnel.
• Events & Growth Experiments
• Execute student-facing events and conference activations.
• Build and test scalable programs, including ambassador initiatives, influencer partnerships, referrals, and organic growth tactics.
• Analytics & Optimization
• Own demand gen reporting: track volume, quality, and cost of new trial starts and subscribers across all channels.
• Cross-Functional Collaboration
• Partner with product and content teams to align messaging and share user insights.
• Manage vendors and agency relationships; communicate results clearly across teams.

Requirements

5–8 years of marketing experience with a heavy focus on growth marketing, demand generation or performance marketing.

Proven track record managing paid media budgets ($50K–$300K annually) with measurable ROI.

Strong grasp of full-funnel demand gen: paid acquisition, conversion optimization, referral/ambassador programs, and lead nurture.

Experience with lifecycle/email marketing and marketing automation.

Experience marketing to niche B2C audiences (students, professionals in training, or tight-knit communities preferred).

Strong product intuition and experience partnering closely with product teams.

Able to develop segment-specific messaging that converts.

Strong analytical skills; fluent in Google Analytics, funnel metrics, and evaluating CAC, LTV, and funnel metrics.

Excellent writing and communication skills across performance formats (ads, emails, landing pages).

Self-starter mentality with strong ownership and comfort building programs and processes from scratch.

Thrives in ambiguity and a fast-moving startup environment.

Qualifications

Background in edtech, healthcare, or student-focused products.

Familiarity with healthcare education (medical school, NP programs, PA programs).

Experience in a growth-stage startup environment (Seed to Series B).