Senior B2C Marketing Manager (Lifecycle & Growth)

About the role

You will run our email and SMS programs, build and optimize the funnels that turn free users into trials and trials into paying subscribers, and drive a continuous experimentation cadence across all of it. You work with real autonomy: read the funnel, decide what to test next, build it, ship it, and own the result.

Responsibilities

• Email and SMS: Own customer journeys, campaigns, promotions, and lifecycle communications for subscribers from day 1 to day 365, across both channels, coordinated so the two reinforce rather than collide.
• Funnel and conversion: Build and optimize the landing pages, signup flows, and checkout experiences that move users from interest to paid, plus the event and webinar workflows that feed the funnel.
• Experimentation: Own the testing roadmap across your channels and pages. Decide what to test next based on what the funnel is telling you, ship it, scale what works, kill what doesn't, and report the revenue impact.

Requirements

• 5 to 8 years in B2C email, growth, CRM, or conversion marketing, ideally in subscription, media, or e-commerce.
• Deep ESP fluency. You have built and owned journeys, segments, broadcasts, and triggered sends in a modern ESP, and you can ramp on a new one fast. Comfort across a range of email platforms is a strong plus.
• SMS program experience. You have built and run an SMS program, including consent, compliance, and deliverability, not just sent a few campaigns.
• Funnel and conversion depth. You have built and optimized landing pages, checkout flows, and signup funnels, and you can point to conversion wins you drove.
• Self-directed builder. You take a revenue goal, decide what to build, and ship it yourself with care and accuracy. You do not need a task list, and you sweat the details and the QA.
• Strong analytical judgment. You read performance data, spot the trend, form the hypothesis, and translate it into the next test. Comfort with spreadsheets is required; SQL is a plus.
• Experimentation discipline. You run always-on testing as a default way of working and can show wins you owned end to end.
• Compliance reflex. You instinctively catch performance-claim and promotional-language risk on your sends and pages before they ship. In financial media this is a default, not an afterthought.
• Strong copy sense. You write subject lines, SMS hooks, and CTAs that earn the open and the click, and you can match and set brand voice.
• Fluency with UTM tracking and attribution models.
• Excellent written communication, sharp project management, and the discipline to run multiple programs at once without dropping a detail.
• Experience with onsite experimentation platforms.
• Exposure to subscription billing systems and the entitlement logic behind paywalls and trials.
• Experience with webinar and live-event marketing.

Qualifications

• Competitive salary with performance-based upside.
• Health, dental, and vision insurance.
• 401(k) with company match.
• Remote-first, flexible work arrangements.
• Generous PTO and paid holidays.
• Professional development and a front-row seat to a fast-moving subscription business.