Senior Growth Marketing Manager
Bilt
Bilt is the membership for where you live. It started as a way to reward people on their largest expense and has since grown into an ecosystem connecting members, property managers, and local merchants. Bilt offers travel, dining, fitness, and everyday spending benefits.
Role Overview
The Senior Growth Marketing Manager, Paid Social will own day-to-day strategy and execution across Bilt's core paid social channels: Meta, TikTok, Reddit, Pinterest, and Snapchat. The role spans both B2C and B2B campaigns, with a primary focus on consumer member acquisition. You'll work directly with the VP, Product and Growth Marketing and growth marketing leadership to align channel performance with broader marketing strategy.
Responsibilities
Own day-to-day strategy and execution across Meta, TikTok, Reddit, Pinterest, and Snapchat, spanning both B2C and B2B campaigns
Manage a multi-million dollar paid social budget with full accountability for CAC, ROAS, CPL, and LTV
Optimize budget allocation across channels and report performance weekly and monthly to growth marketing leadership
Architect full-funnel campaigns across awareness, acquisition, and member engagement, tailored to each channel's audience and creative formats
Build and refine audience strategy across first-party data, lookalikes, retargeting, and suppression logic
Partner with the in-house creative team to brief, test, and iterate ad creative across static, video, UGC, and influencer-whitelisted formats
Leverage AI tools (Claude or equivalent) daily across creative analysis, audience work, reporting, and campaign management
Surface and pursue new channels and testing opportunities as priorities and budget allow
Qualifications
6+ years of hands-on paid social experience with direct in-platform fluency across Meta and TikTok at minimum
Track record managing multi-million dollar paid social budgets with measurable impact on customer acquisition
Strong fluency in audience architecture: first-party data, lookalike modeling, retargeting — not just platform targeting checkboxes
Strong creative instincts — you brief well, evaluate sharply, and drive iteration at pace
AI fluency — you use Claude or equivalent every day
Data-minded by default — you live in dashboards, build performance models, and translate findings into clear recommendations
Comfortable working autonomously and collaboratively across marketing, creative, data, and product teams
Strong written and verbal communicator
Nice to Have
In-platform experience with Reddit, Pinterest, and Snapchat
Experience with fintech, consumer loyalty, rewards, or marketplace products
Experience scaling paid social programs from early-stage to mature, multi-channel operations
Benefits
Competitive salary with a meaningful stake in the company via equity and our performance bonus program
Health insurance for you (& your loved ones) from day one
401k plan with a match
Commuter FSAs
Unlimited PTO
Exclusive Employee only Bilt Points
Team Events