Senior Growth Marketer (Contract)
About the role
Join the Rest RevolutionThe world is wired and tired. It's plagued by screens, notifications, and the sense that you should always be doing ... something. But hey, you're reading this job application right now, so you probably know exactly what we're talking about. So here's a bit of good news amidst all the noise: Hatch is a sleep wellness company that's betting on rest in a culture obsessed with optimization. While most technology is designed to keep you engaged, our devices use the science of habit formation to help people unplug, unwind, and recharge. Through genuinely enjoyable routines, habit building, and gentle guidance (no sleep scores or wearables here), we help people build healthier sleep habits and feel the difference in everyday life. Ten years ago, we started with a mission to help parents navigate the complexities of newborn sleep. Today, we're helping more than 5 million people (and counting) take care of themselves and the people they love through the power of rest. We’re open to candidates across the U.S. and Canada. However, please note that Hatch is based in California, so we just ask that you're available during PST/PDT hours. The OpportunityOur Marketing team is hiring a contract Growth Marketer to lead performance creative for the next 6 months. This is an ideal next step for a channel manager who already knows what makes a paid social ad convert and is ready to move upstream — owning creative strategy and briefs, not just the media behind them. At Hatch, we believe that creative is the most powerful lever in our growth engine. You'll turn performance data into sharp, testable creative decisions across our acquisition channels (Meta, TikTok, Amazon, YouTube), working closely with channel managers and Creative to shape ads that are both efficient and brand-building. Ad creative is Hatch's most visible customer touchpoint and this role has direct influence over how people experience our brand. This role reports to VP of Growth Marketing while our Director of Growth Marketing is on leave. Contract role, targeted 9/15/2026 through approximately 3/31/2027.
Responsibilities
- Own creative briefs and deliverables for all ads across objectives (awareness, consideration, conversion)
- Be well-versed in acquisition creative and how to combine brand and direct-response principles, giving timely, strategic feedback through rounds of revisions
- Collaborate closely across Marketing, especially Influencer and Creative, to bring performant ad creative to life aligned with evergreen and seasonal campaign strategies
- Closely monitor and measure creative performance via Motion, Meta Ads Manager, TikTok Ads Manager, etc. to identify iterations and opportunities
- Partner with channel owners on testing initiatives (new ad platforms, A/B creative tests), ensuring tests are equipped with the right assets, and communicating learnings back to the creative team
- Regularly provide deep analysis of creative performance (what messages/hooks/formats are working) to complement the media metrics channel owners report at the campaign level
- Strategize and develop highly converting creative to fuel all growth channels over the holidays and into the new year, including Amazon, Meta, TikTok, YouTube, and testing channels
- Collaborate with Influencer to ensure paid posts are on message and will meet ad performance needs
- Collaborate with channel managers and Creative on quick iterations for high-performing ads during peak promo periods
- Ensure creative ad volume and supply keep pace with promo needs across all acquisition channels through a successful Q4