Senior Growth Manager, Paid Search
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). Include a section only when posting has real, specific content. So we will create sections for About the role, Responsibilities, Requirements, Pay, Benefits. No Schedule.
We must not repeat job title as heading. No Job ID. Remove boilerplate: EEO, etc. Also remove "Powered by JazzHR ...". Also remove "Life at Caraway:" etc? That's part of company description maybe could be part of About the role? But we should preserve substantive information. The "Life at Caraway:" includes mission, culture, etc. Might be considered part of About the role or separate? Could be part of About the role (company overview). We'll include that in About the role section.
We need to use - for any list of duties/requirements/benefits, and
for prose.
We must preserve all substantive information, not invent or summarize away detail. So we need to include details from each section.
Let's extract:
The Opportunity paragraph: "The Senior Growth Manager (Paid Search) role offers an exciting opportunity to lead and optimize our paid search strategies, directly influencing Caraway's growth trajectory. In this position, you'll take ownership of key search and shopping accounts, while driving performance improvements and expanding our digital presence. This role sits at the intersection of strategy, product feed management, and revenue growth across paid search and DemandGen, while continuously testing, learning, and optimizing. Your insights will be critical in shaping strategic decisions that contribute to our long-term revenue goals."
That's prose.
Who You Are: list of attributes: strong interest in driving results, proactive approach to learning and problem-solving, deep understanding of paid search platforms, up-to-date with latest industry trends and best practices, data-driven, analytical mindset, proactive, take ownership, seeking new opportunities to optimize and scale campaigns, collaborate, communicate effectively across teams, align efforts with broader company goals, creativity in problem-solving, not afraid to identify ways to push boundaries to test new strategies. This role reports to our Paid Media Lead.
We could treat Who You Are as part of Requirements or Qualifications. Since we have Requirements section later, we could merge Who You Are into Requirements (or Qualifications). But we need to avoid duplication. The Requirements section later lists: 5-7 years experience, proven track record scaling paid media profitability, hands-on experience managing Google Ads, Google Shopping/Merchant Center, YouTube, strong analytical skills, experience with larger budgets and complex account structures, comfortable operating in test-and-learn approach, familiarity with data tools like Omni, Looker, GA4, Northbeam or similar, strong understanding of product feed management and shopping campaign optimization, experience with Amazon is a plus.
Thus we can combine Who You Are (soft skills) into Requirements or maybe a Skills section. But we can also create a Qualifications section for Who You Are (attributes) and Requirements for hard qualifications. However instruction: prefer a few substantive sections over many thin ones. So maybe combine into Requirements (including both experience and attributes). We'll keep Requirements as a list.
Responsibilities: multiple bullet points under headings: Own & Scale Paid Media, Drive Growth Through Testing, Measure What Matters, Collaborate Across Teams. Each has sub-bullets. We'll need to output as a list (
- ) for duties. Could nest? Probably just flat list items each duty. We'll preserve details.
Pay: "The anticipated base salary range for this role is $120,000 - 135,000. Final compensation will depend on a variety of factors determining the base pay at offer, including but not limited to: skills, qualifications, experience. This range provides the opportunity to progress as you grow and develop within a role."
We need to output Pay section with that prose.
Benefits: list of benefits: Equity, 401k (3% company match), Comprehensive medical, dental + vision coverage options with generous employer contributions + access to FSA/HSA/Dependent Care FSA’s, Parental Leave: Up to 12 weeks of fully paid parental leave, depending on tenure, and access to additional fertility care services via KindBody, A Setup that works for you: From MacBook to PC, we’ve got you covered. Let us know what you prefer and we’ll get your at-home set up stocked!, Elevate your Workspace: Annual reimbursements for you to elevate your workspace, from standing desks to desktop succulents, you got it!, Fully Remote: flexibility, Coworking Reimbursement: Monthly reimbursements for you to get out of the house and work from anywhere. From day passes, to monthly memberships, the world is your oyster, we mean office., Events + Swag: monthly virtual events, company wide offsites, many opportunities for new Caraway swag!, Leveling Up with Caraway: annual reimbursements to full-time employees to support their professional development aspirations!, #AwayFromCaraway: unlimited PTO in addition to 11+ paid annual holidays and quarterly wellness days, Wellness Reimbursement: Monthly reimbursements for you to stay well. From meal services to gym memberships to monthly massages, we want our team to have the flexibility to choose what wellness means for them, Employee Discount: employee discount on all Caraway Home products, Home Upgrade(s): Complimentary product as a new hire + continuous to expand your Caraway Home collection.
We need to output Benefits as a list.
We must not include boilerplate like Equal Opportunity etc.
Now produce HTML fragment:
About the role
The Senior Growth Manager (Paid Search) role offers an exciting opportunity to lead and optimize our paid search strategies, directly influencing Caraway's growth trajectory. In this position, you'll take ownership of key search and shopping accounts, while driving performance improvements and expanding our digital presence. This role sits at the intersection of strategy, product feed management, and revenue growth across paid search and DemandGen, while continuously testing, learning, and optimizing. Your insights will be critical in shaping strategic decisions that contribute to our long-term revenue goals. You bring a strong interest in driving results and a proactive approach to learning and problem-solving. You have a deep understanding of paid search platforms and are always up-to-date with the latest industry trends and best practices. You're data-driven, with an analytical mindset that allows you to dissect campaign performance and make informed decisions quickly. You are proactive and take ownership of your work, consistently seeking out new opportunities to optimize and scale campaigns. You look for ways to consistently collaborate and you work to communicate effectively across teams, while striving to align your efforts with broader company goals. Your creativity shines through in your approach to problem-solving, and you're not afraid to identify ways to push the boundaries to test new strategies. This role reports to our Paid Media Lead.
But that mixes Who You Are into About the role. Might be okay.
Alternatively we could keep About the role as just the opportunity paragraph, and then have a separate section for Who You Are? But we want few sections. We'll combine.
Now Responsibilities:
Responsibilities
- Own & Scale Paid Media: Own end-to-end strategy, execution and optimization of paid search channels (Google, YouTube, etc), ensuring seamless execution from start to finish, with a focus on driving performance and achieving growth targets; manage media buying, bidding strategies, budget allocation and pacing to hit ROAS, CPA and revenue goals; oversee all aspects of campaign and ad trafficking, including quality control, launch, reporting, and comprehensive analysis; operate as the in-house resource for paid search execution; manage campaign set-up, tracking, A/B tests, and reporting; own the management of product feeds for both paid search and social needs, ensuring high-quality imagery and best practices for titles/images; ensure the proper functioning and accuracy of the pixel for precise data tracking and analysis.
- Drive Growth Through Testing: Thorough understanding of campaign data, going beyond surface-level analysis to uncover specific insights, trends, and new opportunities for optimization and to drive more strategic decisions and improvements; spearhead the testing of new strategies to stay ahead of industry trends and maximize ROI; collaborate with the growth team to plan and execute Haus tests.
- Measure What Matters: Develop and implement advanced reporting frameworks to track campaign performance, providing actionable recommendations for improvement; leverage a data-driven approach to analyze key performance drivers, optimizing channel ROI and overall campaign effectiveness; own daily monitoring of performance, pacing, and budgets to deliver iROAS, CAC, and new customer goals; regularly report on paid search performance to key collaborators; translate complex data into actionable insights for future campaigns.
- Collaborate Across Teams: Collaborate with internal teams such as Creative, Brand, and Retention to optimize campaign performance through targeting, creative direction, and optimization strategies (specifically when it comes to DemandGen); work closely with the Senior Manager of Performance Creative to oversee and launch high-impact paid social creatives on DemandGen.
Now Requirements:
Requirements
- 5-7 years of experience in paid search and/or paid social or ecommerce or DTC brands
- Proven track record of scaling paid media profitability
- Hands-on experience managing Google Ads, Google Shopping/Merchant Center, and YouTube
- Strong analytical skills with the ability to synthesize data into actionable insights
- Experience working with larger budgets and complex account structures
- Comfortable operating in a test-and-learn approach in a fast-paced environment
- Familiarity with data tools like Omni, Looker, GA4, Northbeam or similar
- Strong understanding of product feed management and shopping campaign optimization
- Experience with Amazon is a plus
Now Pay:
Pay
The anticipated base salary range for this role is $120,000 - 135,000. Final compensation will depend on a variety of factors determining the base pay at offer, including but not limited to: skills, qualifications, experience. This range provides the opportunity to progress as you grow and develop within a role.
Now Benefits:
Benefits
- Equity: We believe in our product and that the sky's the limit for where our business is going. You are an asset to Caraway’s success and we think you should be rewarded for it
- 401k: A 3% company match to help you plan for your future
- Comprehensive medical, dental + vision coverage options with generous employer contributions + access to FSA/HSA/Dependent Care FSA’s
- Parental Leave: Up to 12 weeks of fully paid parental leave, depending on tenure, and access to additional fertility care services via KindBody
- A Setup that works for you: From MacBook to PC, we’ve got you covered. Let us know what you prefer and we’ll get your at-home set up stocked!
- Elevate your Workspace: Annual reimbursements for you to elevate your workspace, from standing desks to desktop succulents, you got it!
- Fully Remote: Need to pick up the kids? No problem. Have a doctor’s appointment? Enjoy! Flexibility when you need it most.
- Coworking Reimbursement: Need a break from the home setting?
for prose. We must preserve all substantive information, not invent or summarize away detail. So we need to include details from each section. Let's extract: The Opportunity paragraph: "The Senior Growth Manager (Paid Search) role offers an exciting opportunity to lead and optimize our paid search strategies, directly influencing Caraway's growth trajectory. In this position, you'll take ownership of key search and shopping accounts, while driving performance improvements and expanding our digital presence. This role sits at the intersection of strategy, product feed management, and revenue growth across paid search and DemandGen, while continuously testing, learning, and optimizing. Your insights will be critical in shaping strategic decisions that contribute to our long-term revenue goals." That's prose. Who You Are: list of attributes: strong interest in driving results, proactive approach to learning and problem-solving, deep understanding of paid search platforms, up-to-date with latest industry trends and best practices, data-driven, analytical mindset, proactive, take ownership, seeking new opportunities to optimize and scale campaigns, collaborate, communicate effectively across teams, align efforts with broader company goals, creativity in problem-solving, not afraid to identify ways to push boundaries to test new strategies. This role reports to our Paid Media Lead. We could treat Who You Are as part of Requirements or Qualifications. Since we have Requirements section later, we could merge Who You Are into Requirements (or Qualifications). But we need to avoid duplication. The Requirements section later lists: 5-7 years experience, proven track record scaling paid media profitability, hands-on experience managing Google Ads, Google Shopping/Merchant Center, YouTube, strong analytical skills, experience with larger budgets and complex account structures, comfortable operating in test-and-learn approach, familiarity with data tools like Omni, Looker, GA4, Northbeam or similar, strong understanding of product feed management and shopping campaign optimization, experience with Amazon is a plus. Thus we can combine Who You Are (soft skills) into Requirements or maybe a Skills section. But we can also create a Qualifications section for Who You Are (attributes) and Requirements for hard qualifications. However instruction: prefer a few substantive sections over many thin ones. So maybe combine into Requirements (including both experience and attributes). We'll keep Requirements as a list. Responsibilities: multiple bullet points under headings: Own & Scale Paid Media, Drive Growth Through Testing, Measure What Matters, Collaborate Across Teams. Each has sub-bullets. We'll need to output as a list (
- ) for duties. Could nest? Probably just flat list items each duty. We'll preserve details.
Pay: "The anticipated base salary range for this role is $120,000 - 135,000. Final compensation will depend on a variety of factors determining the base pay at offer, including but not limited to: skills, qualifications, experience. This range provides the opportunity to progress as you grow and develop within a role."
We need to output Pay section with that prose.
Benefits: list of benefits: Equity, 401k (3% company match), Comprehensive medical, dental + vision coverage options with generous employer contributions + access to FSA/HSA/Dependent Care FSA’s, Parental Leave: Up to 12 weeks of fully paid parental leave, depending on tenure, and access to additional fertility care services via KindBody, A Setup that works for you: From MacBook to PC, we’ve got you covered. Let us know what you prefer and we’ll get your at-home set up stocked!, Elevate your Workspace: Annual reimbursements for you to elevate your workspace, from standing desks to desktop succulents, you got it!, Fully Remote: flexibility, Coworking Reimbursement: Monthly reimbursements for you to get out of the house and work from anywhere. From day passes, to monthly memberships, the world is your oyster, we mean office., Events + Swag: monthly virtual events, company wide offsites, many opportunities for new Caraway swag!, Leveling Up with Caraway: annual reimbursements to full-time employees to support their professional development aspirations!, #AwayFromCaraway: unlimited PTO in addition to 11+ paid annual holidays and quarterly wellness days, Wellness Reimbursement: Monthly reimbursements for you to stay well. From meal services to gym memberships to monthly massages, we want our team to have the flexibility to choose what wellness means for them, Employee Discount: employee discount on all Caraway Home products, Home Upgrade(s): Complimentary product as a new hire + continuous to expand your Caraway Home collection.
We need to output Benefits as a list.
We must not include boilerplate like Equal Opportunity etc.
Now produce HTML fragment:
About the role
The Senior Growth Manager (Paid Search) role offers an exciting opportunity to lead and optimize our paid search strategies, directly influencing Caraway's growth trajectory. In this position, you'll take ownership of key search and shopping accounts, while driving performance improvements and expanding our digital presence. This role sits at the intersection of strategy, product feed management, and revenue growth across paid search and DemandGen, while continuously testing, learning, and optimizing. Your insights will be critical in shaping strategic decisions that contribute to our long-term revenue goals. You bring a strong interest in driving results and a proactive approach to learning and problem-solving. You have a deep understanding of paid search platforms and are always up-to-date with the latest industry trends and best practices. You're data-driven, with an analytical mindset that allows you to dissect campaign performance and make informed decisions quickly. You are proactive and take ownership of your work, consistently seeking out new opportunities to optimize and scale campaigns. You look for ways to consistently collaborate and you work to communicate effectively across teams, while striving to align your efforts with broader company goals. Your creativity shines through in your approach to problem-solving, and you're not afraid to identify ways to push the boundaries to test new strategies. This role reports to our Paid Media Lead.
But that mixes Who You Are into About the role. Might be okay. Alternatively we could keep About the role as just the opportunity paragraph, and then have a separate section for Who You Are? But we want few sections. We'll combine. Now Responsibilities:Responsibilities
- Own & Scale Paid Media: Own end-to-end strategy, execution and optimization of paid search channels (Google, YouTube, etc), ensuring seamless execution from start to finish, with a focus on driving performance and achieving growth targets; manage media buying, bidding strategies, budget allocation and pacing to hit ROAS, CPA and revenue goals; oversee all aspects of campaign and ad trafficking, including quality control, launch, reporting, and comprehensive analysis; operate as the in-house resource for paid search execution; manage campaign set-up, tracking, A/B tests, and reporting; own the management of product feeds for both paid search and social needs, ensuring high-quality imagery and best practices for titles/images; ensure the proper functioning and accuracy of the pixel for precise data tracking and analysis.
- Drive Growth Through Testing: Thorough understanding of campaign data, going beyond surface-level analysis to uncover specific insights, trends, and new opportunities for optimization and to drive more strategic decisions and improvements; spearhead the testing of new strategies to stay ahead of industry trends and maximize ROI; collaborate with the growth team to plan and execute Haus tests.
- Measure What Matters: Develop and implement advanced reporting frameworks to track campaign performance, providing actionable recommendations for improvement; leverage a data-driven approach to analyze key performance drivers, optimizing channel ROI and overall campaign effectiveness; own daily monitoring of performance, pacing, and budgets to deliver iROAS, CAC, and new customer goals; regularly report on paid search performance to key collaborators; translate complex data into actionable insights for future campaigns.
- Collaborate Across Teams: Collaborate with internal teams such as Creative, Brand, and Retention to optimize campaign performance through targeting, creative direction, and optimization strategies (specifically when it comes to DemandGen); work closely with the Senior Manager of Performance Creative to oversee and launch high-impact paid social creatives on DemandGen.
Requirements
- 5-7 years of experience in paid search and/or paid social or ecommerce or DTC brands
- Proven track record of scaling paid media profitability
- Hands-on experience managing Google Ads, Google Shopping/Merchant Center, and YouTube
- Strong analytical skills with the ability to synthesize data into actionable insights
- Experience working with larger budgets and complex account structures
- Comfortable operating in a test-and-learn approach in a fast-paced environment
- Familiarity with data tools like Omni, Looker, GA4, Northbeam or similar
- Strong understanding of product feed management and shopping campaign optimization
- Experience with Amazon is a plus
Pay
The anticipated base salary range for this role is $120,000 - 135,000. Final compensation will depend on a variety of factors determining the base pay at offer, including but not limited to: skills, qualifications, experience. This range provides the opportunity to progress as you grow and develop within a role.
Now Benefits:Benefits
- Equity: We believe in our product and that the sky's the limit for where our business is going. You are an asset to Caraway’s success and we think you should be rewarded for it
- 401k: A 3% company match to help you plan for your future
- Comprehensive medical, dental + vision coverage options with generous employer contributions + access to FSA/HSA/Dependent Care FSA’s
- Parental Leave: Up to 12 weeks of fully paid parental leave, depending on tenure, and access to additional fertility care services via KindBody
- A Setup that works for you: From MacBook to PC, we’ve got you covered. Let us know what you prefer and we’ll get your at-home set up stocked!
- Elevate your Workspace: Annual reimbursements for you to elevate your workspace, from standing desks to desktop succulents, you got it!
- Fully Remote: Need to pick up the kids? No problem. Have a doctor’s appointment? Enjoy! Flexibility when you need it most.
- Coworking Reimbursement: Need a break from the home setting?