Senior Group Manager, CRM & Customer Analytics

At Hyundai, we’ve rethought our business and created cars that combine performance, quality, design and innovation into a complete package. It’s time you rethink what you expect from an employer. We believe in our people and realize that our success is a direct result of our commitment in offering you great opportunities for your career.

Responsibilities

• Lead the transformation of Hyundai Motor America’s CRM strategy by developing a hyper-personalized customer experience program focused on increasing owner retention, engagement, and loyalty.
• Design and implement targeted customer journeys using personalized offers, trade-in opportunities, payoff information, and individualized messaging based on unique customer needs and behaviors.
• Leverage first-party enterprise data, including purchase history, finance and lease records, service interactions, and Customer Care insights, while incorporating second- and third-party audience data to enhance customer intelligence.
• Utilize AI-driven solutions to synthesize customer data, improve audience segmentation, optimize targeting, and deliver highly relevant one-to-one communications across multiple channels, including social media.
• Lead the development of a marketing-focused data lake that creates a unified, cleansed, and de-duplicated customer database for CRM and broader marketing initiatives.
• Oversee strategic initiatives that modernize Hyundai’s Lead Management program through AI-powered personalization and enhanced dealer-customer communication experiences.
• Partner with executive leadership, cross-functional teams, agencies, and external vendors to align CRM programs with business objectives and customer expectations.
• Establish data-driven measurement frameworks to evaluate CRM performance, optimize campaign effectiveness, and improve customer analytics capabilities.
• Serve as the business owner and subject matter expert for customer database management, VIN analytics, privacy compliance, and opt-in/opt-out strategies.
• Provide leadership, mentorship, and strategic direction to internal teams and agency partners while driving continuous process improvements, innovation, operational excellence, and achievement of key marketing performance goals.

Requirements

• Must have a high school diploma.
• Bachelor’s degree preferred.
• Master’s degree a plus.
• Fifteen or more years of experience, of which at least five years of directly related experience in CRM in automotive OEM or other consumer-facing industry with a detailed understanding of the overall marketing function.
• Three or more years of supervisory experience desired.
• Ability to manage a high-paced environment with multiple projects and agency personnel.
• Ability to develop strong interpersonal relationships at a variety of levels: Executive, managerial, subordinate, and agency hierarchy of personnel.
• Ability to lead the creative development of a campaign and maintain a macro strategy.
• Effective project, personnel, and budget management skills.
• Understanding of overall customer relationship building and management.
• Ability to identify/quantify business opportunity as it applies to CRM technology, programs, and data.
• Ability to assess operational and strategic strengths and make recommendations to leverage or augment strengths and weaknesses.
• Ability to create and present executive-facing presentations and other materials.
• Ability to work on multiple projects and set priorities.
• Salesforce experience is a must.

Benefits

• Monthly Hyundai/Genesis vehicle lease allowance (including insurance and maintenance)
• Holiday Pay - the company shuts down with pay between Christmas and New Year's
• Vacation and sick time off
• Healthcare insurance (medical, dental, and vision)
• 401(K) company match
• Additional 401(K) Employer Enhanced Contribution program – eligible after 1 year of employment, in addition to the regular employer matching contribution
• Basic life insurance, short- and long-term disability
• Mental health, wellbeing, and employee assistance program
• Health advocate (coordinate care and services, assistance with claim and billing issues, understanding Hyundai benefits)

Pay

Compensation Range: $149,800 - $214,000 annual base salary

Schedule

Normal office duties.