Senior Graphic Designer
Senior Graphic Designer (Cosmetics)
The Senior Graphic Designer is responsible for leading the creative development and execution of packaging, advertising, branding, editorial, and marketing design for C&H Cosmetics brands, including Ruby Kisses. This role partners closely with Brand Management, Product Development, Marketing, and Brand Experience (BX) teams to deliver innovative, consumer-focused creative solutions that strengthen brand identity and support business growth.
Essential Responsibilities
Lead the creative development of cosmetic packaging from concept through final production.
Design and maintain packaging systems that reflect each brand's identity and market positioning.
Develop innovative visual concepts for new product launches, line extensions, and packaging refreshes.
Create production-ready artwork while ensuring consistency, functionality, and manufacturability.
Ensure brand consistency across all packaging and consumer-facing materials.
Develop advertising campaigns and key visual concepts across print, digital, retail, and social media.
Lead the creative direction for product launches, seasonal campaigns, and promotional initiatives.
Translate marketing strategies into compelling visual communications.
Provide art direction for photography, product imagery, lifestyle visuals, and campaign assets.
Collaborate with cross-functional teams to ensure all creative executions align with brand objectives.
Design retail displays, POP materials, merchandising graphics, promotional assets, and customer-facing visual communications.
Support in-store and retail marketing initiatives by developing impactful brand experiences.
Collaborate closely with the Brand Experience team to maintain consistent visual storytelling across all retail environments.
Design, organize, and maintain corporate product catalogs and brand presentation materials.
Develop editorial layouts, product brochures, lookbooks, sales materials, and printed marketing collateral.
Manage layout systems, typography, image hierarchy, and visual consistency across multi-page publications.
Ensure all product information and visual assets remain accurate and up to date.
Prepare production-ready artwork for packaging and printed materials.
Possess extensive knowledge of print production, color management, finishing techniques, and manufacturing processes.
Review proofs, color separations, print specifications, and production files to ensure quality and accuracy.
Collaborate with domestic and overseas vendors throughout the production process.
Troubleshoot production issues while maintaining project timelines and quality standards.
Independently manage multiple brands and lead design projects from concept development through final production with minimal supervision.
Demonstrate strong ownership, accountability, and decision-making throughout the creative process.
Proactively identify opportunities to improve creative quality, workflow efficiency, and design standards.
Balance creativity with business objectives, manufacturing requirements, and production feasibility.
Maintain a high standard of craftsmanship while delivering projects on schedule.
Qualifications
Bachelor's degree in Graphic Design, Visual Communications, or a related field.
7+ years of professional graphic design experience, preferably within the cosmetics, beauty, consumer products, or CPG industry.
Strong portfolio demonstrating expertise in packaging design, advertising, branding, editorial design, and print production.
Advanced proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign).
Strong understanding of typography, layout, color theory, and visual communication principles.
Extensive knowledge of print production, color management, packaging materials, finishing methods, and manufacturing processes.
Experience developing artwork for mass production.
Excellent organizational, project management, and time management skills.
Ability to manage multiple priorities and perform effectively under tight deadlines.
Strong communication and presentation skills with the ability to collaborate across cross-functional teams.
Preferred Qualifications
Experience in the beauty, cosmetics, or personal care industry.
Experience managing multiple consumer brands simultaneously.
Experience designing retail displays, POP materials, and Brand Experience assets.
Experience developing advertising campaigns and providing creative art direction.
Experience with AI-assisted creative tools and emerging design technologies.
Knowledge of digital marketing assets, eCommerce creative, and social media design.
Experience working with international vendors and manufacturing partners.