Senior Global Integrated Campaigns Manager - Cloud Native

About the role

The Senior Global Integrated Campaigns Manager will lead strategy and execution for finding, engaging, and nurturing prospects and customers across multiple channels. Reporting to the Head of Campaigns and Programs, you will collaborate with various teams to drive marketing plans that elevate market awareness, support sales influence, and deliver impactful demand generation campaigns.

Responsibilities

• Serve as a seasoned leader in planning narratives for different channels that powerfully resonate with target audiences.
• Influence other stakeholders such as GTM, Product Solutions Marketing, Performance Revenue Marketing Teams to drive alignment and execution.
• Develop campaign plans for key audiences and direct execution of the campaign.
• Work with the broader theater marketing teams (AMS, EMEA, and APJ) to ensure alignment and inclusion with the overall campaign strategy.
• Direct all elements of marketing demand gen, including design, development, resourcing, communication and budgeting.
• Optimize marketing programs through regular measurement and optimization.
• Create and own campaign performance for new business lines by measuring, analyzing, and reporting on the impact of campaign activities on pipeline, revenue, and the demand funnel.
• Partner with key stakeholders to define campaign messaging and customer journeys for target audiences.
• Develop creative strategies and assets for global demand gen and awareness campaigns.
• Establish and maintain the campaign plan and calendar, as well as individual campaign timelines. Coordinate deliverable schedules across marketing and consolidate into a cohesive campaign timeline.
• Create, track, and monitor KPIs to ensure effectiveness and performance of the campaigns.

Requirements

• 7+ years in B2B Global Campaign marketing with field/global marketing teams, alongside 10+ years B2B marketing experience.
• Proven experience planning and executing global plans that drive pipeline and optimize returns.
• Experience in cloud technologies.
• Outstanding communication skills with extraordinary ability to collaborate constructively and cross-functionally.
• Expert knowledge of the demand gen mix and a strong track record of driving rapid lead and revenue growth through highly creative campaigns and programs.
• Strong organizational skills and the ability to prioritize, monitor, and manage multiple work streams.
• Experience with audience segmentation and list acquisition to build prospect lists for advanced targeting.
• Strategic thinker with strong analytical skills to synthesize raw data into actionable campaign optimization strategies for new and existing initiatives.
• Experience with sales and marketing automation, such as Marketo and Salesforce.com.
• Bachelor’s degree with a Marketing or Business focus preferred; MBA or advanced business degree a plus.

Qualifications

• Expert organizational skills and the ability to prioritize, monitor, and manage multiple work streams.
• Experience with audience segmentation and list acquisition to build prospect lists for advanced targeting.
• Strategic thinker with strong analytical skills to synthesize raw data into actionable campaign optimization strategies for new and existing initiatives.
• Experience with sales and marketing automation, such as Marketo and Salesforce.com.
• Bachelor’s degree with a Marketing or Business focus preferred; MBA or advanced business degree a plus.

Skills

• Strategic thinker with strong analytical skills.
• Expert organizational skills and the ability to prioritize, monitor, and manage multiple work streams.
• Experience with audience segmentation and list acquisition to build prospect lists for advanced targeting.
• Experience with sales and marketing automation, such as Marketo and Salesforce.com.

Benefits

• Remote work arrangement.
• Sign-on bonus, restricted stock units, and discretionary awards may be included in the total compensation package.
• Full range of medical, financial, and/or other benefits, including 401(k) eligibility and various paid time off benefits.

Pay

The pay range for this position at commencement of employment is expected to be between USD $ 147,200 and USD $ 294,000 per year. However, base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience.