Senior Global Event Marketing Manager

About the role

You'll drive event production and strategy for our flagship external events and tier 1 internal events, while leading the development of a three-year Executive Program strategy. You'll also partner with us to build the event measurement, strategy, and ops infrastructure that scales our entire event portfolio - a chance to shape how a high-growth company thinks about events as a business driver.

Responsibilities

• Drive event production and strategy for our flagship external events and tier 1 internal events
• Lead the development of a three-year Executive Program strategy
• Partner with us to build the event measurement, strategy, and ops infrastructure
• Execute 6+ major global programs annually
• Work across event, agency, creative, sponsorship, and demand generation partners
• Define objectives, target audience segments, experience models, measurement frameworks, and go-to-market approach
• Own reporting on attendance, engagement, and pipeline metrics
• Build playbooks and templates that make future events faster and smarter
• Forge & Flagship External Events - Venue management, creative, F&B, AV, and attendee experience
• Manage strategy, logistics, and ROI for Sales Kickoff and annual incentive trip
• Work with the analytics team to define KPIs and build dashboards across owned and regional events
• Manage event budgets, negotiate vendor contracts, and optimize spend
• Develop and track event strategies in partnership with cross-functional teams

Requirements

You have 8+ years of experience driving events at high-growth B2B tech companies. You're comfortable with $5M+ event budgets, vendor negotiations, and strategic problem-solving when timelines are tight. You're analytically minded - you examine data before and after every event and ask "what did we learn?" You've owned complex programs, work effectively across functions, influence through relationships and ideas, and maintain composure and focus in high-pressure situations.

Qualifications

• 8+ years in event marketing and production within B2B tech (corporate, customer, or employee programs)
• Proven track record managing budgets over $5M
• Strong analytical mindset and ability to define success metrics
• Comfort with vendor negotiation, contracts, and accounting processes
• Excellent project management and ability to execute under tight timelines
• Cross-functional collaboration and influence skills
• Demonstrated ability to develop strategic plans and translate them into executable roadmaps
• Experience with digital or hybrid event components (livestream, registration platforms, virtual attendee experiences)
• Track record building playbooks or scalable processes
• Background managing high-touch executive or incentive programs
• Able to work from our San Francisco office

Skills

• Event planning and production
• Strategic thinking and problem-solving
• Vendor negotiation and contract management
• Data analysis and reporting
• Project management and execution
• Collaboration and influence
• High-growth B2B tech experience
• Experience with digital or hybrid event components
• Executive program development

Benefits

Competitive compensation that may include equity
Retirement and Employee Stock Purchase Plans
Flexible paid time off
Comprehensive benefit plans covering medical, dental, vision, life, and disability
Family services that include fertility benefits and equal paid parental leave
Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend
Curated in-office employee experience, designed to foster community, team connections, and innovation
Opportunities to give back to your community, including an annual company-wide Volunteer Week and donation matching
Employee Resource Groups that provide supportive communities within Braze

Pay

The pay range for this position at the start of employment is expected to be between $103,000 and $150,000/year, with an expected On Target Earnings (OTE) between $117,000 and $173,000/year (including bonus or commission).

Schedule

Based on where you are located, you may have the right to request an alternative selection process or a reasonable accommodation instead of AI-assisted review.