Senior Franchise Sales Executive

Responsibilities

• Pipeline Ownership & Deal Execution
• Own the entire franchise sales cycle end-to-end, from lead generation through signed franchise agreement and successful handover to our Network Onboarding team
• Qualify and progress high-investment, multi-unit development opportunities with financially sophisticated buyers
• Build and maintain a robust, self-sourced pipeline that complements — rather than relies solely on — inbound marketing leads
• Network & Relationship Development
• Leverage and continually expand an existing network of franchise investors, multi-unit operators, family offices, professional athletes, and high-net-worth individuals
• Represent the brand at industry events, franchise expos, and investor forums to generate new relationships and channels
• Act as a trusted advisor to prospective franchisees throughout their evaluation and decision-making process
• Financial & Commercial Guidance
• Walk prospects through unit economics, investment returns, and multi-unit development models with credibility and precision
• Engage confidently and at a peer level with experienced entrepreneurs, investors, and operators
• Partner with Finance as needed to validate and present investment models to prospective franchisees
• Cross-Functional Deal Progression
• Partner closely with Legal to manage FDD review, disclosure timelines, and agreement execution
• Coordinate with Real Estate on site selection and territory availability for multi-unit and high-investment deals
• Work with Marketing to shape lead quality and messaging at the senior end of the market, while independently generating opportunities beyond marketing channels
• Partner with Network Support and Network Performance teams to ensure a smooth handoff from signing through opening
• Growth Strategy & Brand Leadership
• Work directly with the CRO to shape growth strategy, market execution plans, and target franchisee profiles
• Identify and pilot new growth channels (e.g., broker relationships, multi-unit operator groups, family office and private capital partnerships)
• Act as a senior Brand Ambassador, representing the business

Requirements

• 7-10+ years of consultative B2B/B2C sales experience, including a minimum of 3 years in franchise development
• Demonstrated success selling high-investment franchise or multi-unit development opportunities
• Existing, active network of franchise investors, multi-unit operators, family offices, professional athletes, and/or high-net-worth individuals
• Strong financial acumen; able to build and present unit economics and investment return models
• Commercially sophisticated; credible with experienced entrepreneurs and investors
• Proven ability to generate opportunities independently, rather than relying solely on inbound marketing
• Highly self-sufficient and entrepreneurial — a builder, not just a closer
• Executive presence with strong presentation and negotiation skills
• Resilient and comfortable managing long, complex, high-value sales cycles
• Passionate brand ambassador with a genuine connection to fitness and wellness
• Experience working cross-functionally with Marketing, Legal, and Real Estate to progress deals from lead through to opening
• Familiarity with AI and modern sales technology
• Experience traveling regularly, as required