Senior Field Marketing Manager

About the role

We are seeking a high-energy, results-driven Senior Field Marketing Manager to join our Field Marketing team, reporting to the VP, Experiential Marketing.

Responsibilities

• Own the end-to-end strategy, planning, and execution of field programs across the western region of the US, including executive dinners, roundtables, workshops, conferences, and roadshows that engage benefits consultants, brokers, and HR Benefits leaders
• Build and manage a regional field marketing calendar in close partnership with sales leadership and demand generation, prioritizing the markets, accounts, and formats that will most move pipeline and accelerate deals
• Own pipeline targets tied to field marketing, and design pre-event, day-of, and post-event engagement strategies that maximize registration-to-attendance conversion and sales follow-through
• Partner hand-in-hand with sales and BDR teams to build targeted invite lists and drive strong attendance from priority accounts and partners
• Manage sponsorships, venue and vendor relationships, speakers, and third-party event investments end to end, with a bias toward efficiency and measurable outcomes
• Track and report on program ROI, pipeline sourced and influenced, and engagement metrics, and bring field insights back to the broader marketing team to sharpen campaigns and messaging
• Build scalable, repeatable playbooks for field programs that can be replicated across regions, segments, and partners
• Bring an AI-first mindset to everything you do, using AI to build efficiency, consistency, and collaboration into how field programs are planned and run; Garner is enabling our teams on Claude Code, and you will be expected to put it to work

Requirements

• 5-7 years of field marketing experience, including prior field marketing experience at a technology company, with a proven track record of driving pipeline through field programs.
• You think in terms of pipeline and revenue, not just attendance (Healthcare, benefits, or HR-tech audience experience is a plus)
• A highly self-directed, execution-oriented mindset; you consistently deliver quality results on complex programs, create the workflows, standards, and tools the function runs on, and move fast without waiting to be told what to do
• Strong prioritization and project management skills, with the ability to optimize across speed, cost, and quality and juggle multiple programs, regions, and stakeholders at once without losing the objective
• Excellent stakeholder skills; you build strong relationships and communicate concisely and compellingly, equally effective influencing sales leaders and collaborating with marketing peers, vendors, and external partners
• A solid command of the data; you interpret program metrics and pipeline KPIs, extract the signal from the noise, and use it to prioritize the markets and accounts that matter most
• Experience using AI to work smarter is strongly preferred; you look for ways to automate the repetitive, raise quality, and scale your impact, and you are eager to grow these skills with us; comfort with Claude Code specifically is a significant plus
• A desire to be a part of a high-performing, mission-driven team that operates with intense urgency, a strong sense of individual accountability, and a commitment to authentic feedback

Qualifications

• Comfort with the event and marketing tech stack (Salesforce, HubSpot, Swoogo, or similar), and a continuous drive to improve ROI through better tools, automation, and process

Skills

• An AI-first mindset

Benefits

Individual compensation for this role will depend on various factors, including qualifications, skills, and applicable laws. In addition to base compensation, this role is eligible to participate in our equity incentive and competitive benefits plans, including but not limited to: flexible PTO, Medical/Dental/Vision plan options, 401(k), Teladoc Health and more.

Pay

The base salary range for this position is $127,000 - $140,000.

Schedule

This role is fully remote and does not require relocation to our NYC headquarters. Because of the significant travel this role requires, you must be based in the Mountain or Pacific time zone and live near a major airport. You should expect up to 50% travel to run events and programs.