Senior Field Marketing Manager

About the role

Sandbox VR is seeking a Senior Field Marketing Manager to develop and scale marketing systems for successful franchise launches. This role focuses on U.S. openings, supporting franchisees from 90 days before opening through 45 days after launch.

Responsibilities

• Create, optimize, and scale a repeatable pre-opening marketing framework for 2-4 franchise launches per month.
• Develop launch playbooks, timelines, checklists, reporting, budgets, and marketing resources to standardize successful openings.
• Partner with Creative, Brand, Growth, CRM, PR, and Operations to deliver localized marketing assets, campaigns, and launch support.
• Guide franchisees through local marketing strategies including community partnerships, PR, influencer outreach, paid media, social, CRM, grassroots marketing, and events.
• Coach franchise owners through launch milestones while providing strategic guidance that promotes accountability and consistent execution.
• Build scalable training resources including guides, webinars, and onboarding materials that enable franchisees to independently execute local marketing.
• Establish standardized hiring resources to help franchisees recruit and onboard local marketing or community engagement support before opening.
• Source and manage regional marketing vendors, PR agencies, and influencer partners that can support multiple markets simultaneously.
• Measure launch performance across bookings, revenue, partnerships, media coverage, reviews, and guest acquisition, using insights to continuously improve future openings.

What Success Looks Like

• Build a repeatable launch marketing system that franchisees confidently adopt.
• Improve pre-opening awareness, bookings, grand opening attendance, and first-month revenue.
• Strengthen collaboration across Marketing, Operations, and franchise partners.
• Expand the field marketing toolkit into a scalable resource that improves every future opening.

Requirements

• 5+ years of experience in field, franchise, regional, retail, hospitality, restaurant, entertainment, or experiential marketing.
• Experience supporting new store openings, grand openings, or local market launches that drive measurable business results.
• Proven ability to influence franchisees, operators, or multi-unit business owners without direct authority.
• Strong project management skills with the ability to manage multiple launches simultaneously.
• Experience with local marketing channels including partnerships, PR, influencers, paid media, CRM, community engagement, and grassroots marketing.
• Excellent communication, executive presence, and relationship-building skills.
• Strategic travel to support new market launches.

Qualifications

• Passionate about creating unforgettable guest experiences and building scalable systems that help franchise partners succeed.

Skills

• Marketing strategy and execution
• Project management
• Collaboration and partnership management
• Remote work capability

Benefits

• 4% 401k match
• Significant equity grants in a rapidly growing organization
• Robust medical benefits
• Full remote work from any of our currently approved US states
• Monthly internet & phone stipend

Pay

• $98,503 - $115,345 a year

Schedule

• Full-time