Senior Field Marketing Manager

Vibrant storytellers and Chainalysis evangelists, our Marketing team leverages cutting-edge research, real customer success stories, and the infinite possibilities in between to drive expansion around the world. We connect leaders across the cryptocurrency ecosystem—from financial institutions and crypto-native companies to government agencies and emerging market participants.

About the role

We’re looking for a Senior Field Marketing Manager to lead demand generation programs across North America, reporting to our Manager of Americas Field Marketing. Based in New York City, this role will partner closely with regional sales leadership to build and execute marketing strategies targeting private sector or organizations in the United States as well as public and private sector customers in Canada.

Responsibilities

• Develop and execute regional demand generation strategies that drive pipeline growth across the U.S. and Canadian markets
• Partner closely with regional sales leadership to identify priority accounts, target segments, and strategic marketing opportunities
• Plan and execute high-impact field marketing programs including executive roundtables, customer events, industry conferences, and targeted campaigns
• Collaborate with product marketing, digital marketing, communications, and events teams to deliver integrated campaigns that support regional business goals
• Manage and measure marketing programs that generate qualified leads, accelerate deals, and support revenue growth
• Identify opportunities to deepen engagement with financial institutions, crypto companies, and other private sector organizations across North America
• Translate market insights and customer feedback into actionable marketing strategies and messaging
• Track and analyze campaign performance, using data and KPIs to refine and optimize regional marketing programs

Qualifications

• 5–7 years of experience in field marketing, demand generation, or B2B marketing roles
• Strong experience partnering closely with enterprise sales teams to generate pipeline and accelerate deals
• Experience marketing to financial services, technology, cybersecurity, or cryptocurrency companies
• Excellent project management skills and the ability to manage multiple priorities across stakeholders
• Strong analytical mindset with experience measuring marketing performance and optimizing programs based on KPIs
• Exceptional written and verbal communication skills
• A proactive, ownership-oriented mindset with the ability to operate in a fast-moving environment
• Willingness to travel up to approximately 30% for regional events, customer meetings, and internal programs

What We’re Looking For

• Nice to have: Experience working in the cryptocurrency, blockchain, fintech, or cybersecurity industries
• Experience marketing to public sector organizations or government stakeholders
• Experience working in a high-growth technology company or startup environment
• Familiarity with account-based marketing (ABM) strategies and enterprise sales cycles

Technologies We Use

• Salesforce
• HockeyStack
• Google product suite
• LinkedIn Campaign Manager
• Event platforms and webinar tools like Goldcast

What We Offer

• Compensation Range: $106K - $150K
• AI fluency is tied directly to how we measure performance and how we plan to win
• We provide the tools, workflows, and space to experiment - but the expectation is that you develop these capabilities yourself, bring ideas, and collaborate across teams to reinvent the way work gets done
• We are not using AI to do less. We are using it to do what was never possible before

About Chainalysis

Chainalysis is the blockchain data platform, making it easy to connect the movement of digital assets to real-world services. Powered by deep blockchain data and AI, organizations can investigate illicit activity, manage risk exposure, and develop innovative market solutions built on the industry's most trusted blockchain intelligence. Our mission is to build trust in blockchains, blending safety and security with an unwavering commitment to growth and innovation.