Senior Field Marketing Manager

About the role

We are looking for a high energy, results-driven Field Marketing Manager to own and scale our field marketing programs and community initiatives across North America.

The ideal candidate thrives in a fast-paced environment and has a proven track record of building and executing impactful field marketing programs that drive measurable business results.

You are highly collaborative, sales-focused, and passionate about creating experiences that move opportunities through the funnel and contribute directly to company growth.

This role reports to the Senior Director of Events and Field Marketing.

Field Event Strategy & Execution

• Own the end-to-end strategy, planning, and execution of field events across North America.
• Build and manage a regional field marketing calendar in close coordination with sales and SDR teams.
• Identify and prioritize the markets, accounts, and formats that will have the greatest impact on pipeline and deal acceleration.
• Work closely with event marketing to establish what field marketing programs can align with 3rd party/sponsored events.

Pipeline Generation & Accountability

• Drive measurable pipeline and revenue impact from every program, own pipeline targets tied to field marketing in North America.
• Develop pre-event, day-of, and post-event engagement strategies that maximize attendance.
• Work closely with sales and SDR teams to build targeted invite lists and ensure strong attendance from customers, prospects, and expansion deals.

Cross-Functional Collaboration

• Serve as the primary field marketing point of contact for North America sales, ensuring programs align with territory plans and revenue goals.
• Coordinate with demand generation, content, product marketing, and brand teams to create compelling program collateral, messaging, and follow-up assets.
• Bring field insights back to the broader marketing team to inform campaign strategy and messaging.
• Partner with Event Marketing to develop and execute pre-event, onsite, and post-event outreach strategies for sponsored and third-party events, including campaigns, email sequences, messaging, and SDR/sales enablement materials.
• Collaborate with Sales and SDR teams to identify and prioritize target accounts attending sponsored and third-party events, driving meeting generation before, during, and after each event.
• Work closely with Sales Operations to build scalable processes for assigning event attendee lists to SDRs and Account Executives, ensuring clear ownership, follow-up, and pipeline attribution.
• Cook up cross-functional event engagement plans to maximize meeting volume, account penetration, and pipeline generation from third-party event investments.
• Track and report on event sourced engagement, meetings, and pipeline performance, providing insights and recommendations to optimize future event strategies.

Budget and Reporting

• Build and maintain Field Marketing reporting and dashboards to measure program performance, including meetings booked and held, pipeline sourced, opportunities created, cost per opportunity, ROI, and overall event impact.
• Manage budgets across all field marketing programs.