Senior Event Marketing Manager

Base pay: $60,000 plus lucrative bonus structure.

Responsibilities

• Recruit and develop a team to achieve goals from Ads and Local efforts across up to 3 offices, including training, scheduling, and performance management.
• Execute and manage weekly lead generation activities in all assigned locations.
• Attend home shows, fairs, festivals, and similar events to educate customers and schedule appointments.
• Develop assigned territory to increase exposure and market share for up to 3 offices.
• Research, identify, and schedule weekly events for participation with REMM approval.
• Obtain, track, and manage event booking processes, including contracts, entry forms, W9s, COIs, and cover sheets.
• Manage tools, resources, and materials for event coordination, setup, teardown, and inventory.
• Develop localized retail partnerships for onsite staffed displays to generate leads.
• Optimize community entities with REMM to implement onsite sponsorship programs.
• Maintain professionalism by projecting a favorable company image in behavior and attire.
• Adhere to Human Resources policies, processes, and best practices.
• Submit all required paperwork on time, including payroll, leads, and reporting.
• Meet or exceed productivity standards for each assigned office:
  • Set Rate: 90% or better
  • Cancel Rate: 22% or less
  • Meeting Rate: 75% or better
  • Close Rate: 14% or better
  • Cost of Marketing: 20% or less
  • Yield: $3,500 or better
• Assist the General Manager/REMM in achieving lead and sales targets within budget by executing event marketing strategies, processes, and best practices.
• Perform other duties and responsibilities as assigned based on business and department needs.