Senior ERP Product Marketing Manager (QuickBooks Migration)

About the role

Acumatica is a leading innovator in cloud ERP solutions built to help small and midsized companies thrive in the digital economy. The Product Marketing team is seeking a strategic Product Marketer to own the positioning, messaging, and content strategy for the QuickBooks Graduates program — helping growing small businesses transition from QuickBooks to a modern cloud ERP platform.

Responsibilities

• QuickBooks Graduates Positioning & Storytelling: Own the positioning and messaging that fuels the QuickBooks Graduates program, working with marketing, sales, and partner teams. Shape clear, compelling narratives that translate product functionality into meaningful business value for small businesses that have outgrown QuickBooks, differentiating Acumatica from QuickBooks and other SMB accounting/ERP tools.
• Industry & Micro-Vertical Messaging: Build and maintain positioning and content that applies the QuickBooks Graduates story to targeted industries — construction, manufacturing, distribution, professional services — and their related micro‑verticals, addressing each industry’s specific triggers, workflows, and pain points.
• Thought Leadership & Market Insight: Create differentiated thought leadership assets, messaging, and positioning that establish Acumatica as the trusted destination for growing QuickBooks customers, grounding storytelling in the ideal customer profile and industry insights to resonate with real‑world growing pains.
• Go-to-Market Leadership: Collaborate with the broader marketing organization to support end‑to‑end go‑to‑market strategies for QuickBooks Graduates campaigns.
• Customer‑Centered Narratives: Partner with the customer advocacy team to review and elevate customer stories and videos from businesses that switched from QuickBooks, weaving authentic, real‑world outcomes by industry into marketing assets to build trust and emotional connection.
• Cross‑Functional Collaboration: Work hand‑in‑hand with product, sales, and industry/vertical teams to stay aligned on roadmaps, priorities, and upcoming capabilities relevant to QuickBooks migration, ensuring marketing materials reflect product evolution.
• Data‑Informed Strategy: Leverage performance data and analytics to guide QuickBooks Graduates marketing strategies, evolve content, and evaluate campaign effectiveness by industry segment, continuously refining the approach.
• Content Experiences & Demos: Create engaging video scripts and perform light video edits with design and video partners; develop polished QuickBooks‑comparison and product overview videos, plus intuitive point‑and‑click demos that bring key workflows and “how‑to” scenarios to life.
• Marketing Enablement: Maintain and evolve core QuickBooks Graduates assets — website messaging, comparison guides, datasheets, infographics, brochures, etc. — for the overarching program and its industry‑specific variants, ensuring clarity, consistency, and accuracy; support release planning and keep internal and external teams aligned on positioning.
• Events, Speaking & Community Engagement: Support industry trade shows and events with strong messaging and content targeted at QuickBooks users evaluating a move to ERP; contribute to partner and customer events through presentations, webinars, and thought leadership sessions, including live‑presenting opportunities.
• Messaging and Positioning: Translate functionality and benefits into real value that resonates with small business buyers, tailoring the value story to both the overarching QuickBooks Graduates program and its industry‑specific extensions.

Qualifications

• Experience: Minimum of three to five years of product marketing experience; deep knowledge of small business accounting software (QuickBooks or comparable), ERP business management systems, accounting